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Sony Pictures Networks is seeking an experienced National Head – Ad Sales, Marathi. The primary role of the incumbent is drive revenue growth for Sony Marathi by designing and executing medium-and long-term sales strategies aligned with cluster and network objectives, while maximizing monetization opportunities and market share.
Education
Post Graduate Diploma / MBA in Management or equivalent
Experience
15–18 years of experience in broadcast / media sales
Strong exposure to regional markets and ad sales ecosystem
Desirable Experience
Experience in leading high-revenue portfolios within GEC / regional channels Strong network across clients and media agencies
Exposure to integrated deals, branded content, and non-FCT monetization
Key Responsibilities
Strategy & Planning
Analyze industry trends, competitor landscape, and monetization models to co-create long- and medium-term sales strategy
Align closely with Channel Business Head to integrate sales and content strategies Develop and drive annual sales plans and cascade targets across the team Identify and build new revenue streams and markets
Revenue Delivery & Growth
Drive achievement of revenue targets and improve yield, wallet share, and margins Lead large, integrated deals and support cluster-level strategic pitches
Identify innovative monetization opportunities including brand integrations and special properties Optimize sales costs through efficient and effective practices
Client & Market Management
Build and maintain strong relationships with key clients and agencies
Drive client engagement initiatives to improve retention and unlock new opportunities Represent the network in industry forums to strengthen market positioning
Team Leadership
Lead, mentor, and manage team performance to ensure delivery of business goals Drive capability building, resource optimization, and team engagement
Partner with HR on interventions to enhance performance and reduce attrition
Critical Competencies
Technical Competencies
Strong understanding of the broadcast and media industry Knowledge of competitive landscape and market dynamics Understanding of network offerings and content monetization Awareness of evolving ad sales and revenue models
Behavioural Competencies
Strong business acumen
Ability to build and leverage strategic partnerships Impactful communication and influencing skills Innovation and solution-oriented mindset
Other Personal Characteristics
High ownership and result orientation Strong leadership presence
Ability to operate in a dynamic, high-pressure environment Strategic yet execution-focused approach
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognized as a Great Place to Work.- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India- ET Human Capital Awards 2021- Winner across multiple categories- Brandon Hall Group HCM Excellence Award – Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
