Job Purpose
Responsible for all Risk related data reporting to Senior Management Team and MD’s office.
This position is also responsible for running a robust Daily Pre-approved Offer generation process, campaign control and governance process that would enable excellence in campaign execution and display of Pre-approved offers in the 3in1 App which is a key strategy of the Company.
Responsible for creating and implementing Auth BRE process which will be common across all offers generated by campaign governance process or generated online based on customer’s inputs to reduce difference in two processes of offer generation.
Enabling all the Risk team with daily/weekly/monthly data with automated reports in visual format via tools like Power BI, SSRS etc. This team is also responsible for analyzing data and provide insights to the risk team.
This position is responsible for creating a dedicated team which will produce annual and monthly loss forecasting for all portfolios, against which all risk managers track the loss of portfolio.
This position is also created to build a specialized team has deep expertise in data management, data engineering etc. which will be responsible for creating a data environment by transforming the data into a format that can be easily analyzed by all business risk users including PLCS, SAL PL, BL, DL, B2B and Credit Cards. This team is also responsible for implementing methods and best practices to improve data reliability and quality.
Create data structures, infra & management insights and recommendations basis the data explosion that is expected to happen post launch of the 3in1 Mobile App which is the central strategy of the company.
Duties And Responsibilities
As the head of Data Engineering, Campaign & BIU the core responsibilities are:
i. Design creation of campaign system of records that will enable single version of truth w.r.t campaign waterfall, communication and response history, fulfilment history etc.
ii. Establish standardization of definitions across metrics and businesses
i. Work with IT to build the functional System of Records that will enable seamless campaign operations, easy data access for BI and other requirements
ii. Deep understanding of Data Management system, Campaign systems (UNICA), CRM platform (SFDC), De-dupe system etc.
iii. Define processes to eliminate errors in calculation and upload of offers. Build controls charts around it to proactively identify errors and fix them.
iv. Create, execute, and monitor end-to-end campaign and its performance.
v. Conduct Failure Mode Effect Analysis (FMEA) and architect overall Campaign control and governance process to ensure designs that are fail safe
vi. Architecting campaign system of records that will become one single repository of past and future campaigns. This system of records should enable easy access of campaign waterfall, communication and response history, fulfilment history etc.
vii. Design workflows capable of handling BIG Data processes as B2C campaigns will involve dealing with data with multi million recordsviii. Enable the execution of Daily Campaign process where full policy campaign runs are executed on a daily basis against the current monthly proces|3. Building and Managing Large scale horizontal data projects – Responsible for designing, architecting, building, and maintaining all horizontal risk data projects (example, Campaign Ecosystem capable of generating offers for all lines of business)
As The Head Of Risk BIU The Responsibilities Are
Key Decisions / Dimensions
Design architecture decisions – Foresight in foundation design which can take care of future risk data requirements
Technology stack decisions – Tech usage which best suits the requirements
Process control decisions
AI on BI decisions – Variable selection, workflow design on execution of capability, compute power & data storage estimates, cost budgets
Major Challenges
Data Availability – Ensuring the data is available in real or near real-time for consumption by downstream application is essential for the success of projects like Risk Mart & Offer Generation. This involves moving, cleansing, and sorting over 100cr records per day across the entire eco-system.
Data Quality & New Data Availability – BFL is a growing eco-system where new source of data is acquired by the organization frequently. This raises the need of the organization to consolidate this information in a meaningful manner and also have the capability to sanitize and cleans this information before consumption.
Due to the inherent silos created in the organization, each independent Risk Unit prepares their own data. With the organization growing exponentially over the past few years, it has become imperative to avoid duplication and ensure standardization of variable definitions across all risk units to ensure parity & common knowledge base.
AI on BI – Compute power in current infra for real time insights. Identification of all variables that have an effect on the causality of KPI movement and to execute the compute on such a huge database
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