NBBL – Associate / Senior Associate – Business Development (B2B) Full Time

About the Company –

NPCI Bharat BillPay Limited (NBBL) is a wholly owned subsidiary of the National Payments Corporation of India (NPCI), established to operate and manage the Bharat BillPay ecosystem. NBBL plays a pivotal role in India’s digital payments landscape by offering a unified, interoperable platform for bill payments across various categories such as electricity, water, gas, telecom, DTH, education, and more. Incorporated under the regulatory framework of the Reserve Bank of India (RBI), NBBL is committed to building a secure, efficient, and inclusive bill payment infrastructure. It empowers consumers with convenient payment options and enables businesses with seamless collection mechanisms and real-time settlements.

About the Role –

This role is pivotal in driving strategic growth and deepening client relationships for NBBL’s B2B product suite. The candidate will be responsible for crafting and executing high-impact strategies to accelerate user acquisition, activation, and revenue generation. They will collaborate cross-functionally with product, compliance and tech team to launch new features and optimize user experience.

Job details –

• Job Title: Associate / Senior Associate Business Development (B2B)
• Years of Experience: 3yrs+
• Education: BE/B.Tech with MBA or equivalent
• Location: Mumbai/Chennai/Bangalore

Key responsibilities –

A. Growth

• Develop and execute strategies that drive rapid user acquisition, engagement, activation and revenue growth for NBBL B2B product.
• Work alongside different stakeholders internally – product, marketing, technology, certification, risk, legal to develop and launch new features or products that support growth, all the while optimizing user experience.
• Constantly striving to better the customer satisfaction and experience from product standpoint.
• Responsible for the success and achievement of numbers (P&L, customers on-boarded, activated) for the assigned category.

B. Relationship management

• Spearhead and drive relationship with Banks, PA/PGs, TSPs from NBBL for B2B product.
• Develop and maintain strong customer centricity principles, both within the organisation as well as with clients.
• Understand customer needs and develop plans to address them – ensuring fast closures.
• Identify key staff in client companies to cultivate profitable relationships.
• Resolve customer complaints quickly and effectively.
• Gain solid knowledge of market trends – regulations and competition.

C. Product Enablement

• Build sound knowledge of the company’s products and offerings.
• Create business model and high end decks with complete value prop as a part product pitch to these entities.
• Work with product, certification, tech and other internal departments to on-board new prospects and existing players on NBBL products – RuPay, UPI, IMPS, AePS, and others.
• Owning and managing various on-boarding and go-live projects simultaneously in an effective and timely manner.
• Preparing dashboards and trackers and share the same with management on weekly, monthly basis to ensure successful rollout.

D. New Initiatives

• Identify new use cases as well as new markets with existing and new clients to increase breadth and depth of NBBL products.
• Manage various internal stakeholders to take buy in to finalize the concept application.

Key skill & experience required –

• 3yrs+ years of experience in Payment’s domain in similar role (products/relationship management/certification).
• Customer centric and analytical to influence decision making.
• Go getter, self-driven, result oriented with 100% focus on closures.
• Excellent interpersonal skills to achieve consensus and drive business objectives.
• Strong understanding of payments and digital technologies.
• Experience in building & running payments products/platforms will be an added advantage.
• Experience in banking/payments/fintech is preferred.
• Hands on experience of MS Office – excel, ppt, doc (must have).
• Familiarity with AI capabilities and ability to leverage AI-driven insights/tools for business development and partner engagement.

Equal Opportunity Statement –

As an Equal Opportunity Employer, NBBL fosters a workplace culture that values diversity and inclusion. It maintains zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, and actively supports the LGBTQ+ community