Officer – Digital Marketing Full Time NEW

• We are looking for a dynamic and result-driven marketing professional to lead and execute both digital and traditional marketing initiatives. The role requires a balance of creativity and analytical thinking to enhance brand visibility, generate leads, and drive business growth through integrated marketing strategies.
• • Plan and execute digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other relevant channels
  • Manage SEO/SEM, social media and performance campaigns
  • Develop and implement traditional marketing strategies including print, outdoor (hoardings), events, expo’s and retail promotions
  • Coordinate with internal teams and external vendors for campaign execution and creative development
  • Monitor campaign performance and optimize based on insights and analytics
  • Drive lead generation and conversion strategies aligned with business goals
  • Manage marketing budgets and ensure cost-effective execution
  • Conduct market research and competitor analysis to identify opportunities
  • Support branding initiatives and ensure consistency across all channels.
• • Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Analytics, CRM tools)
  • Experience in offline marketing (events, expo’s, hoardings, print media)
  • Analytical mind-set with ability to interpret data and generate insights
  • Excellent communication and coordination skills
  • Ability to manage multiple campaigns and meet deadlines
  • Creative thinking with attention to detail.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certifications in Google Ads, Meta Ads, Digital Marketing
• Familiarity with marketing automation tools and CRM systems.

Key Performance Indicators (KPIs)

• Lead generation (quantity & quality)
• Cost per lead (CPL) and return on ad spend (ROAS)
• Website traffic and conversion rates
• Campaign ROI and revenue contribution
• Store walk-ins / footfall (for offline campaigns)
• Brand awareness and engagement metrics