Paid Marketing & Paid Media Specialist Full Time

Job Title: Performance Marketing & Paid Media Specialist

Location: Bandra, Mumbai

Job Type: Full Time | On-Site Role

Job Summary

We are looking for a highly analytical and performance-driven Performance Marketing & Paid Media Specialist to join our healthcare digital marketing growth consultancy. The ideal candidate should have strong hands-on expertise in planning, executing, optimizing, and scaling paid marketing campaigns across Google Ads and Meta platforms.

The role requires a candidate with deep understanding of digital advertising strategy, audience targeting, lead generation, conversion optimization, campaign analytics, and ROI-driven marketing execution. The candidate should be capable of handling end-to-end paid media campaigns for healthcare, wellness, medical, healthcare technology, and performance-focused digital brands.

Candidates with prior experience in healthcare, wellness, hospital, medical, or digital marketing industries will be preferred.

Responsibilities

• Plan, execute, monitor, and optimize paid media campaigns across Google Ads and Meta platforms.
• Manage campaigns across Search, Display, YouTube, Performance Max, Instagram, Facebook, and remarketing channels.
• Develop lead generation and conversion-focused campaign strategies.
• Conduct audience research, keyword planning, competitor analysis, and targeting optimization.
• Monitor campaign performance metrics including CTR, CPC, CPL, ROAS, conversions, and ROI.
• Create and optimize ad copies, creatives, landing page recommendations, and campaign structures.
• Implement A/B testing strategies for ads, audiences, creatives, and landing pages.
• Work closely with content, design, SEO, and web development teams for campaign execution.
• Manage advertising budgets and ensure maximum performance efficiency.
• Generate detailed campaign reports with actionable insights and growth recommendations.
• Stay updated with platform algorithm changes, paid media trends, and digital advertising best practices.

Key Skills

• Google Ads
• Meta Ads Manager
• Facebook & Instagram Advertising
• YouTube Advertising
• Search Engine Marketing (SEM)
• Performance Marketing
• Lead Generation Campaigns
• Conversion Optimization
• Remarketing & Retargeting
• Campaign Budget Management
• Audience Targeting & Segmentation
• Google Analytics
• Google Tag Manager
• Conversion Tracking
• A/B Testing
• ROI & ROAS Optimization
• Keyword Research & Competitor Analysis
• Landing Page Optimization
• Data Analysis & Reporting

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• Minimum 4+ years of experience in paid media and performance marketing.
• Strong hands-on expertise in Google Ads and Meta Ads platforms is mandatory.
• Proven experience in scaling lead generation and conversion-focused campaigns.
• Prior experience in healthcare, wellness, healthcare tech, or digital marketing industry preferred.
• Strong analytical, reporting, and campaign optimization skills.
• Ability to work in a fast-paced, target-driven, and performance-oriented environment.