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Company Description
Perccent – Easy Saving App is dedicated to transforming the way individuals invest in mutual funds. Focusing on sustainable growth, we empower our users to invest with confidence by providing tools to understand growth potential and align investments with financial goals. Our approach prioritizes clarity and transparency, fostering trust and informed decision-making among investors.
Role Description
This is a full-time on-site role for a Pay Per Click (PPC) Campaign Manager, based in Bengaluru. The PPC Campaign Manager will oversee and execute paid advertising campaigns, monitor and optimize campaign performance, analyze web analytics data, and contribute to the company’s online marketing strategies. The role also involves collaborating with the sales and digital marketing teams to maximize ROI and drive business growth.
PPC Campaign Manager
– Should be able to integrate and manage 3rd party integrations such as Appsflyer, Clevertap, GA4, GAds, and Meta Suite
– Should be able to set-up, run and optimise Google Ads
– Should be able to set-up, run and optimise Meta Ads
– Prepare and share reports twice a week with leadership
Qualifications
- Strong expertise in Campaign Management and Online Marketing strategies
- Ability to analyze and interpret Web Analytics and performance reports
- Experience in Digital Marketing and implementing online advertising techniques
- Proficiency in aligning paid campaigns to support Sales objectives
- Exceptional analytical skills to optimize advertising performance and improve ROI
- Strong communication and collaboration skills to work effectively in a team environment
- Familiarity with tools like Google Ads, Facebook Ads Manager, and similar platforms
- Bachelor’s degree in Marketing, Business, or a related field is a plus
- Experience in a similar role or within the fintech industry is advantageous
