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- Work with Account & Strategy teams to develop strategic channel/media solutions
- Utilise media research tools and resources to aid in campaign development
- Finalise and present recommendations internally and to clients
- Manage cross-departmental issues regarding any aspect of campaign execution
- Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
- Develop, manage and train Assistant/ JR Planners
- Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
- Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Lead role in training and managing junior team members in digital media
- Collaborate with all departments in the agency
- As the Senior Digital Media Planner, he/she will be the primary point person on several accounts.
- In addition to his/her core account assignments, the Senior Digital Media Planner is expected to participate in new business pitches, internal presentations, and award submissions.
- Keyword Research skills
- Skills in search platforms including; Google AdWords, Facebook Ads and Instagram Ads.
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Experience working on a Performance Media (SEM and Social) strategy
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibility for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
- Â Planning & executing the Media plans for the brands backed up with research & strategy.
- Â Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc.
- Coordinate negotiations with media vendors
- Constant communication & coordination internally within teams.
- Track media expenditures to ensure agency and client budget compliance
- Evaluate media proposals and provide written POVs
- Hands-on experience on Campaign Management platforms.
- Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.
- Understanding Analytics tools will be an additional advantage.
- Compute ROI of online media activity, and make recommendations to optimize client results
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.
- Can manage all aspects of an online program(Facebook, Google, and other publishing platforms)
- Has experience with all online media tactics: CPA, CPM, and paid search
- Understands all aspects of online campaign implementation
- Has stellar negotiation, tracking, and optimisation skills
- Is comfortable interacting with third-party ad servers and rich media technologies
- Understands syndicated and related online media research resources
- Has outstanding budget and project management skills