Log In
Sign Up
Proclivity Digitech Pvt Ltd is a leading digital marketing, web development, app development, and software solutions company serving clients across India, Australia, New Zealand, Canada, and the USA. The company specializes in SEO, PPC, social media marketing, lead generation, website development, and digital growth solutions.
Position Overview
We are looking for an experienced PPC Media Buyer to plan, execute, monitor, and optimize paid advertising campaigns across Google, Meta, LinkedIn, YouTube, and other digital advertising platforms. The ideal candidate should have a strong analytical mindset, experience in lead generation campaigns, and the ability to maximize ROI while managing advertising budgets efficiently.
Key Responsibilities
* Create and manage PPC campaigns on:
* Google Ads
* Facebook Ads
* Instagram Ads
* LinkedIn Ads
* YouTube Ads
* Generate high-quality leads for domestic and international clients.
* Conduct keyword research, audience segmentation, and competitor analysis.
* Monitor campaign performance and optimize:
* CPC (Cost Per Click)
* CPL (Cost Per Lead)
* CPA (Cost Per Acquisition)
* ROAS (Return on Ad Spend)
* Set up conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel.
* Perform A/B testing of ad creatives, landing pages, and audience targeting.
* Prepare weekly and monthly campaign performance reports.
* Coordinate with SEO, Web Design, Content, and Sales teams for campaign success.
* Manage remarketing and retargeting campaigns.
* Stay updated with PPC trends, bidding strategies, and platform updates.
Required Skills
* Strong knowledge of Google Ads and Meta Ads Manager.
* Experience with Google Analytics 4 (GA4).
* Knowledge of Google Tag Manager and conversion tracking.
* Understanding of lead generation and performance marketing.
* Proficiency in Microsoft Excel and reporting dashboards.
* Excellent analytical and problem-solving abilities.
* Strong communication and presentation skills.
Qualification
* Bachelor’s degree in Marketing, Business, IT, or related field.
* 2–5 years of PPC/Performance Marketing experience.
* Certifications in Google Ads and Meta Blueprint preferred.
Key Performance Indicators (KPIs)
* Cost Per Lead (CPL)
* Cost Per Acquisition (CPA)
* Return on Ad Spend (ROAS)
* Conversion Rate
* Click-Through Rate (CTR)
* Lead Volume & Quality
* Revenue Generated from Paid Campaigns
Salary & Benefits
* Competitive Salary (Based on Experience)
* Monthly Performance Incentives
* Career Growth Opportunities
* Training & Certification Support
* Positive and Collaborative Work Environment
Work Location: Proclivity Digitech Pvt Ltd, Aurora Waterfront, Sector V, Salt Lake, Kolkata – 700091.