Product Development Lead Full Time

I’m helping Decolure find a top candidate to join their team full-time for the role of Product Development Lead.

You’ll define differentiated product concepts, driving growth through data-driven innovation in a high-autonomy environment.

Compensation:

USD 3.5K – 7K/month

Location:

Remote (specific countries)

Mission of Decolure:

“We specialize in transforming a house into a home that the buyer is looking for, or a space that perfectly reflects your family’s style, needs and comfort (redesign).”

What makes you a strong candidate:

• You are an expert in Product strategy, Product marketing, Product innovation, Product development.
• You are proficient in Product management, Product launch, Consumer Brand Strategy, Category management.
• English – Conversational

Responsibilities and more:

ABOUT US

Decolure is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.

What makes us different: we’re building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn’t a company where you’ll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.

We’re a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.

THE ROLE

We’re hiring a Product Development Lead to be the single owner of what we launch and why. This is the strategic-creative seat that turns raw market signal, customer voice, and the competitive landscape into a differentiated product concept brief — the document that our research, sourcing, brand management, and design teams all build against.

To be clear about what this role is not: you won’t run the product research scoring process, manage the catalog or listing operations, write listing copy, produce creative assets, or negotiate with manufacturers. Dedicated specialists own each of those. Your job is to walk into a category that research has already validated and produce the differentiated concept brief — positioning, USP architecture, naming, size and variation mix, packaging direction, listing angle, and brand voice — that turns “another bedding product” into something obviously distinct from the closest competitors.

The role is roughly 60% deep concept work, 25% cross-functional partnership and decision-making, and 15% continuous-improvement direction on existing products. If your passion is manufacturing, design execution, or running ads, this isn’t the right fit. If you thrive on synthesizing disparate signals into a sharp, defensible product offer — and then watching that brief ship through a fast-moving execution team — read on.

KEY RESPONSIBILITIES

Concept Briefs for New Launches (≈60% of your time)

Take the handoff once a category is validated by research, and produce the locked concept brief before sourcing begins.

Define the differentiated offer: USP architecture, positioning, naming, size and variation mix, packaging direction, listing angle, brand voice, and a clear statement of what the concept is not.

Pull and synthesize primary research — competitor review corpora, competitor listings, search-query data, trend signals, and internal performance patterns.

Build and defend the differentiation hypothesis with written evidence, not opinion.

Run each locked brief through a structured review with brand management, design, and sourcing before handoff.

Hold the line on commoditized concept submissions, escalating only when there’s a genuine dispute.

Cross-Functional Partnership & Decision-Making (≈25% of your time)

Weekly sync with the product research team on pipeline scoring and category prioritization.

Weekly sync with the catalog manager on listing-strategy handoff and variation-expansion decisions.

Weekly sync with the creative director on visual identity briefs and concept-to-creative translation.

Bi-weekly sync with brand management on existing-product performance signals that may call for re-conceptualization.

As-needed coordination with sourcing on capability constraints and substitution decisions.

Decide which existing products are candidates for re-concept versus incremental tuning, and brief the work.

Escalate to the CEO only what genuinely requires it — product kills, major positioning shifts, brand-architecture moves. You own everything below that line.

Cross-Functional Coordination

Collaborate with PPC specialists on campaign strategy, bid optimization, and budget allocation aligned with brand-level goals

Work with the inventory and logistics team to manage DOS (Days of Supply), prevent stockouts on hero SKUs, and mitigate LTSF (Long-Term Storage Fee) exposure

Coordinate with product development on listing improvements, packaging changes, and product enhancements driven by review analysis and competitive gaps

Partner with the creative team on A+ content, image optimization, and video content development

Communicate action plans with clear ownership, deadlines, and success metrics. No open-ended initiatives

Continuous-Improvement Direction (≈15% of your time)

Identify existing products whose performance has plateaued, and propose re-conceptualization rather than endless incremental tuning.

Build the re-concept brief for relaunch when the concept — not the execution — is the bottleneck.

Document the concept patterns that win and lose, turning the work into institutional memory rather than personal craft.

Maintain a concept library and a competitive-concept teardown archive.

WHAT WE’RE LOOKING FOR

Required Experience

6+ years total in product strategy, product marketing, product innovation, or category management at private-label or own-brand e-commerce companies.

At least 3 years specifically in private-label e-commerce, consumer brand strategy, or category management. (Purely agency-side experience won’t be a fit for this role.)

Direct experience building product concepts that went to manufacture and launch — you’ll be asked to reference launched products whose concept you owned.

A demonstrated ability to read competitive landscapes and produce differentiated angles. We’ll ask for written examples.

Strong writing skills — your output is briefs, not pitches. We test this directly in the skills assessment.

Deep comfort reading Amazon listings, customer review corpora, competitor ASINs, and search-query data, and translating all of it into a concept brief.

Genuine AI fluency in your daily workflow — comfort with tools like ChatGPT and Claude, AI image tools for visual concepting, and a track record of integrating AI into a real research workflow.

Fluent written and verbal English. This is a CEO-facing role, and writing is the core unit of work.

Strong project-management discipline and comfort with async-first written communication (we use tools such as ClickUp, Notion, and Slack).

Strong Preferences

Experience with bedding, sleep, home textiles, or an analogous high-subjectivity category (apparel, beauty, supplements, premium home goods).

Experience at a private-label brand that scaled meaningfully (for example, from $5M to $50M+ in annual revenue) with you owning concept work for at least three launched products.

A brand-naming portfolio — three or more launched product or line names you originated, with the rationale behind them.

Physical packaging concept experience, not just digital.

Working knowledge of Amazon’s brand-content surfaces (Brand Story, A+ and Premium A+ content) as places a concept gets expressed.

Nice to Have

Direct knowledge of bedding construction: weave types, GSM math, fabric blends, color-trend cycles.

Comfort reading search-query-performance data and ranking reports and translating them into concept-level implications.

TikTok Shop concept-work experience.

A background as a brand manager or senior product marketer who moved into pure concept and innovation work.

WHAT YOU’LL GET

Competitive salary based on experience

A fully built system to walk into: an established product research pipeline and scoring framework, a launch pipeline already in flight, master keyword lists, a competitive-intelligence database, and detailed per-product source-of-truth files. You inherit structure, not a blank page.

An AI research and synthesis partner from day one: AI-powered operational tools that deliver daily analytics, weekly summaries, competitor intel, listing-performance signals, and structured frameworks for concept evaluation.

A 90-day onboarding playbook to ramp from zero context to shipping locked concept briefs.

Direct CEO access for decisions above your authority level — a clear escalation path with no middle-management bureaucracy.

A growing company: we’re expanding from Amazon into TikTok Shop and early-stage DTC Shopify, opening new categories and channels.

A clear growth path: as the portfolio scales, this role can evolve into Head of Product Strategy, leading a team of researcher-strategists.

Fully remote, with employee discounts across our brands. Work from anywhere with strong English fluency and meaningful overlap with US working hours.

Your potential leader(s):

• Erik Fisher –