Product Manager – JLG Full Time NEW

Role/ Job Title: Product Manager – JLG

Business: JLG

Function/ Department: JLG

Job Purpose

To manage JLG’s internal customer outreach channels (HPE & Turbo), focused on improving customer communication, enhancing lead quality, and driving higher conversions through strong alignment with field teams.

Roles & Responsibilities

Primary Responsibilities

• Own end-to-end management of Turbo & HPE internal outreach channels, including calling and messaging initiatives.
• Design, refine, and govern customer communications (promotional and service-related) across SMS, WhatsApp, IVR, calls, and other outreach modes.
• Evaluate communication performance through detailed analysis of response rates, lead quality, and downstream conversions.
• Work closely with on-ground business teams to ensure disciplined follow-up and higher conversions.
• Gather regular feedback from field teams and refine outreach processes.

Secondary Responsibilities

• Work closely with Marketing, Product, Ops, and Analytics teams to align outreach strategies with broader customer and business goals.
• Develop playbooks, guidelines, and training material for internal outreach teams.
• Maintain regular MIS, dashboards, and review decks covering communication effectiveness, lead funnel metrics, and conversion trends.
• Act as a central point of coordination for any enhancements in outreach tools, workflows, or platforms.

Educational Qualification:

Graduate / Postgraduate (Marketing or Business preferred)

Experience:

2–4 years in marketing, CRM, customer communication, growth, or internal outreach / calling team management.