Retention Marketing Executive (Skincare experience is a must) Full Time NEW

We are looking for a data-driven Retention Marketing professional responsible for improving customer lifetime value (LTV), repeat purchase rates, and engagement across lifecycle stages. The role will focus on CRM strategy, marketing automation, and personalized communication across multiple channels.

Key Responsibilities1. Customer Lifecycle Management

• Design and execute lifecycle journeys (welcome, onboarding, reactivation, win-back, loyalty) using CRM platforms like WebEngage, MoEngage, or CleverTap
• Segment customers based on behavior, purchase patterns, and engagement using tools such as HubSpot
• Drive repeat purchase and reduce churn through automated lifecycle interventions

2. Campaign Management

• Plan and execute multi-channel campaigns via Email, SMS, WhatsApp, and Push Notifications using Mailchimp, Klaviyo, and WhatsApp Business API
• Build automated workflows, drip campaigns, and user journeys within CRM tools
• Optimize messaging, creatives, and campaign timing through structured A/B testing

3. Data & Analytics

• Track and analyze retention metrics such as Repeat Rate, LTV, Churn Rate, and Cohort Performance using Google Analytics and Mixpanel
• Generate actionable insights from CRM dashboards and campaign reports
• Perform cohort analysis and funnel tracking to identify drop-offs and opportunities

4. Personalization & Customer Experience

• Implement personalized communication strategies based on behavioral data using CRM tools like CleverTap and MoEngage
• Collaborate with product, content, and design teams to enhance user journeys and engagement touchpoints

5. Tool & Platform Management

• Manage and optimize CRM and automation platforms such as WebEngage and HubSpot
• Ensure proper integration between website/app and analytics tools like Google Analytics
• Work with basic data handling using Excel/Google Sheets; SQL knowledge is an added advantage