Revenue & Marketing Operations Manager Full Time

Position Overview:

Apty is seeking a highly analytical, process-driven, and systems-oriented Revenue & Marketing Operations Manager to own the operational infrastructure that powers our go-to-market engine.

This individual contributor role will serve as the primary owner of our CRM, lead lifecycle management, marketing technology stack, attribution reporting, and revenue operations processes. The ideal candidate will ensure that our systems, data, reporting, and workflows are accurate, scalable, and aligned across Marketing and Sales.

This role sits within the Marketing organization and works closely with Sales and leadership to drive pipeline growth, improve funnel performance, and maximize revenue outcomes.

Role Focus:

60% Revenue Operations

40% Marketing Operations & Martech

Key Responsibilities

Revenue Operations (60%)

CRM Ownership & Data Governance:

• Serve as the primary administrator and owner of HubSpot CRM.
• Maintain HubSpot as the trusted source of truth across Marketing and Sales.
• Establish and enforce CRM governance standards, naming conventions, lifecycle definitions, and operational best practices.
• Ensure data accuracy, completeness, consistency, and reliability across all records.
• Conduct regular audits, deduplication efforts, field management reviews, and data hygiene initiatives.
• Manage lead, contact, company, deal, and customer data across the entire revenue funnel.
• Own CRM adoption and continuously improve system usability and process compliance.

Lifecycle Management & Funnel Optimization:

• Own and optimize the lead lifecycle from inquiry through closed revenue.
• Design, maintain, and improve lifecycle stages, lead routing, lead scoring, qualification frameworks, and automation workflows.
• Ensure alignment between Marketing, SDR, and Sales teams throughout the funnel.
• Monitor funnel performance and identify conversion bottlenecks.
• Develop scalable processes that improve lead-to-opportunity and opportunity-to-revenue conversion rates.
• Continuously optimize handoff processes between teams to improve speed and efficiency.

Sales & Pipeline Operations:

• Partner closely with SDR and Sales teams to ensure timely lead follow-up and proper lead management.
• Monitor lead response times, routing accuracy, and SLA compliance.
• Track lead progression through the funnel and identify leads or opportunities requiring attention.
• Work with sales stakeholders to improve pipeline hygiene and CRM discipline.
• Support pipeline visibility and revenue reporting initiatives.
• Ensure every qualified lead is routed, tracked, followed up on, and measured through the revenue funnel.

Reporting, Attribution & Analytics:

• Own marketing and revenue attribution reporting.
• Build and maintain executive dashboards and performance reporting.
• Analyze campaign influence, pipeline generation, revenue contribution, funnel conversion rates, and customer acquisition metrics.
• Deliver actionable insights that drive data-informed decision making.
• Establish reporting frameworks that provide clear visibility into marketing and sales performance.
• Provide regular reporting on pipeline health, lead quality, campaign performance, and revenue outcomes.

Marketing Operations & Martech (40%)

Marketing Technology Ownership

• Own and manage Apty’s marketing technology ecosystem.
• Serve as the primary administrator and operational owner of marketing platforms and integrations.
• Evaluate, implement, optimize, and maintain marketing technology solutions.
• Manage relationships with vendors and external technology partners.
• Ensure seamless data flow and synchronization between marketing, sales, and customer systems.
• Identify opportunities to automate workflows and eliminate manual processes.

Campaign Operations & Automation

• Support campaign execution through operational excellence and process optimization.
• Build and maintain automation workflows, nurturing programs, lead management processes, and reporting frameworks.
• Ensure accurate campaign tracking, attribution, and measurement.
• Support demand generation initiatives through scalable operational infrastructure.

Website Operations

• Manage and support website operations within WordPress.
• Maintain marketing technology integrations connected to the website.
• Ensure forms, lead capture mechanisms, tracking systems, conversion paths, and reporting infrastructure function accurately.
• Partner with internal stakeholders and external vendors to support website enhancements and optimization initiatives.

Requirements

• 5–8 years of experience in Revenue Operations, Marketing Operations, GTM Operations, or related roles within a B2B SaaS environment.
• Advanced hands-on experience administering HubSpot CRM and Marketing Hub.
• Proven experience owning CRM governance, administration, and data quality initiatives.
• Experience designing and managing lead lifecycle frameworks.
• Strong expertise in lead scoring, lead routing, workflow automation, and funnel optimization.
• Experience building attribution models and revenue reporting frameworks.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Experience creating executive dashboards and performance reporting.
• Experience managing and optimizing marketing technology platforms and integrations.
• Strong project management and stakeholder management skills.
• Excellent communication skills with the ability to work cross-functionally across Marketing, Sales, Customer Success, and Leadership teams.

Preferred:

• Experience supporting both Marketing and Revenue Operations functions.
• WordPress administration experience.
• Experience with Google Analytics 4, Google Tag Manager, and website tracking infrastructure.
• Experience with sales engagement, enrichment, intent, and revenue intelligence platforms.
• Familiarity with tools such as ZoomInfo, 6sense, Demandbase, Apollo, Clay, Chili Piper, Gong, or similar technologies.
• Experience working with BI and advanced reporting tools.
• Knowledge of APIs, integrations, and no-code/low-code automation platforms.