LOFA India is a growing apparel brand focused on delivering high-quality, contemporary clothing to business and modern trade customers. The company emphasizes strong product design, reliable supply, and long-term partnerships with distributors, retailers, and corporate buyers. With a focus on innovation and market responsiveness, LOFA India aims to build a strong presence in the B2B and modern business outlet (MBO) segments. The organization values collaboration, accountability, and performance-driven growth. Team members are encouraged to contribute ideas, own their portfolios, and grow their careers within the apparel industry.
We are looking for an experienced and result-oriented Sales Manager to drive B2B sales, expand our distribution network, and develop MBO (Multi-Brand Outlet) retail channels across India. The ideal candidate will be responsible for distributor onboarding, channel expansion, team leadership, and achieving sales targets.
Key Responsibilities
• Develop and execute B2B sales and distribution strategies to drive business growth
• Identify, appoint, and onboard new distributors, dealers, and channel partners
• Expand and manage Apparel MBO (Multi-Brand Outlet) and retail channels
• Build and maintain strong relationships with distributors, retailers, agents, and key accounts
• Lead, train, mentor, and monitor sales teams and field staff
• Set and achieve monthly, quarterly, and annual sales targets
• Identify new markets, territories, and business opportunities
• Monitor sales performance, market trends, and competitor activity
• Prepare sales forecasts, reports, budgets, and business plans
• Coordinate with marketing and operations teams for smooth execution
• Ensure implementation of company sales policies and brand standards
Requirements
• Bachelor’s degree in Business, Marketing, or a related field
• Minimum 5 years of experience in Apparel B2B & MBO channel sales (Mandatory)
• Hands-on experience in distributor onboarding for apparel brands
• Strong distributor management and business development skills
• Proven team handling and sales leadership experience
• Excellent communication, negotiation, and relationship-building skills
• Willingness to travel extensively
Note
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