Search Engine Optimization & Digital Marketing Specialist Full Time

Experience: 2–3+ Years

Job Type: Full-time

Work Mode: Remote / Work From Home

Job Summary

Praya Holding is looking for an SEO & Digital Marketing Specialist to manage end-to-end digital marketing activities for client accounts, including SEO, paid campaigns, analytics, reporting, and performance optimization.

The ideal candidate should have hands-on experience in SEO, performance marketing, client coordination, and should be updated with the latest digital trends including AI, AEO, and GEO.

Key Responsibilities

• Plan, manage, optimize, and scale paid campaigns across Meta, Google, LinkedIn, TikTok, and other relevant platforms.
• Execute campaigns for lead generation, app installs, sales, conversions, website traffic, and remarketing.
• Monitor campaign performance and improve ROI, ROAS, CPL, CPA, and conversion rates.
• Conduct audience research, competitor analysis, and campaign planning.
• Develop and execute SEO strategies to improve website visibility, organic traffic, and search rankings.
• Manage on-page SEO, off-page SEO, technical SEO, keyword research, website audits, and content optimization.
• Support implementation of AI-led search visibility, AEO, and GEO strategies.
• Set up and monitor tracking through Google Analytics, Google Tag Manager, Search Console, pixels, events, and UTMs.
• Prepare weekly/monthly reports with insights, performance updates, and recommendations.
• Coordinate with clients and internal teams to ensure smooth campaign execution and timely delivery.

Requirements

• Minimum 2–3 years of experience in SEO and digital marketing.
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other paid media platforms.
• Proven experience in lead generation, app marketing, and sales/conversion campaigns.
• Strong understanding of SEO, website ranking factors, analytics, and performance optimization.
• Good knowledge of AI, AEO, GEO, and evolving search trends.
• Ability to manage client communication, reporting, and campaign planning independently.
• Strong analytical, communication, and coordination skills.
• Ability to work independently in a remote setup.
• UAE market knowledge will be an added advantage.

Added Advantage

• Experience in e-commerce product listing and marketplace management.
• Knowledge of Amazon, Noon, Shopify, WooCommerce, or similar platforms.
• Basic understanding of product title optimization, descriptions, SKU uploads, and category mapping.
• Experience with WordPress, CRM tools, marketing automation, and CRO will be preferred.