SEM Specialist Full Time NEW

Job Title: Paid Media Executive

We are seeking a results-driven Paid Media Executive to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid digital marketing campaigns, optimize performance across platforms, and drive measurable results in customer acquisition, retention, and engagement.

Key Responsibilities:

• Strategy & Planning:
• Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
• Plan campaigns with clear ROI and performance goals aligned with business objectives.
• Campaign Management:
• Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
• Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.
• Analytics & Optimization:
• Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.
• Identify trends and insights to optimize performance and budget allocation.
• Collaboration & Coordination:
• Work closely with content and design teams to develop high-performing creatives.
• Collaborate with product and sales teams to align marketing efforts with the sales funnel.
• Market Research:
• Stay updated on industry trends, competitor strategies, and platform updates.
• Leverage insights to implement innovative campaign strategies.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience: 1–3 years of experience in performance marketing or related roles.
• Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
• Strong understanding of digital marketing metrics and data analysis.
• Proven ability to manage budgets and deliver measurable results.
• Excellent communication and project management skills.