Senior Brand Partnerships And Alliances Manager [ Mumbai ] Full Time NEW

Role Overview:

We are looking for a results-driven Ad Sales Manager to drive revenue through ATL and BTL advertising solutions by partnering with national brands. The role focuses on delivering integrated marketing campaigns combining large-scale visibility with hyperlocal engagement.

Key Responsibilities:

• Drive ad sales revenue by onboarding and managing national and regional brands, along with agencies and SMBs
• Pitch and sell ATL (digital, display, brand campaigns) and BTL (on-ground activations, society campaigns) solutions
• Build customized integrated marketing plans for brands based on their objectives
• Develop strong relationships with marketing heads, brand managers, and media agencies
• Execute BTL campaigns including activations, kiosks, and direct outreach
• Coordinate ATL campaigns such as digital promotions and branding initiatives
• Manage end-to-end sales cycle: prospecting, pitching, negotiation, and closure
• Track campaign performance, ROI, and ensure client satisfaction
• Drive repeat business and long-term partnerships

Requirements:

• 3–7 years of experience in Ad Sales / Media Sales / Integrated Marketing
• Experience working with national and/or regional brands
• Strong understanding of ATL & BTL marketing strategies
• Proven track record of achieving revenue targets
• Strong network with brands and agencies
• Excellent communication and negotiation skills

Preferred Background:

• Experience in hyperlocal or on-ground activation-driven sales
• Exposure to industries like FMCG, retail, real estate, or e-commerce
• Experience managing both brand and performance-driven campaigns