Senior Content & Digital Marketing Specialist Full Time

About Shyena Tech Yarns

Shyena Tech Yarns is an Enterprise AI, Data Engineering, and Digital Transformation company helping enterprises and GCCs globally with AI-led innovation, cloud modernisation, automation, and staff augmentation services.

We are looking for a Senior Content & Digital Marketing Specialist who can own and drive our entire digital presence – from compelling written content and social media to video production and performance marketing – and help position Shyena Tech Yarns as a leading enterprise AI and technology partner globally.

What You’ll Do

Content Creation & Storytelling

• Create high-quality written content – blogs, articles, case studies, whitepapers, email campaigns, presentations, and brochures

• Write compelling copy for LinkedIn, Instagram, Twitter/X, and other social platforms tailored to each audience

• Design and produce social media posts – static graphics, carousels, infographics, and story formats – using Canva, Adobe Express, or Figma

• Script, record, edit, and publish short-form and long-form video content for LinkedIn, YouTube, and Instagram Reels

• Create motion graphics and animated content to support campaigns, product launches, and brand storytelling

• Maintain a consistent brand voice across all written, visual, and video formats

Digital Marketing & Demand Generation

• Drive B2B marketing initiatives across AI, Data Engineering, Cloud, and Staff Augmentation service lines

• Plan and execute end-to-end demand generation campaigns targeting enterprise and GCC clients globally

• Build and manage LinkedIn branding, organic growth, and paid outbound marketing campaigns

• Manage Google Ads, LinkedIn Ads, and Meta Ads – including audience targeting, ad creative, A/B testing, and budget optimisation

• Own email marketing campaigns – from list segmentation and copywriting to automation workflows and performance tracking

• Manage website content, on-page SEO, keyword strategy, and work with developers on technical SEO

• Plan and execute webinars, virtual events, and industry outreach to build brand visibility and pipeline

• Work closely with sales and SDR teams to align marketing with lead generation and pipeline goals

• Develop Go-To-Market (GTM) strategies for enterprise technology products and new service offerings

Analytics, Reporting & Optimisation

• Track and report on campaign performance using Google Analytics, HubSpot, LinkedIn Campaign Manager, and similar tools

• Analyse content engagement, lead quality, and conversion metrics to continuously optimise campaigns

• Maintain a content calendar and manage end-to-end execution across all campaigns and deliverables

• Monitor competitor marketing activities and industry trends to identify opportunities

What We’re Looking For

Content & Copywriting

• Strong writing and copywriting skills across long-form, short-form, social, and email formats

• Ability to write for B2B technology audiences with clarity, authority, and the right tone

• Experience creating content for LinkedIn, blogs, email newsletters, and industry publications

Design & Video

• Hands-on experience designing social media creatives using Canva, Adobe Express, Adobe Illustrator, or Figma

• Proven ability to script, edit, and publish video content for LinkedIn, YouTube Shorts, and Instagram Reels

• Experience with video editing tools – CapCut, Adobe Premiere Pro, DaVinci Resolve, or InShot

• Ability to create motion graphics and animated explainer content using After Effects, Canva Animate, or similar

• Eye for design – able to produce brand-aligned creatives without always depending on a designer

Digital Marketing

• Strong LinkedIn organic and paid marketing experience – personal branding, company page management, and Lead Gen campaigns

• Experience running and optimising paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads

• Working knowledge of SEO – on-page optimisation, keyword research, meta content, and content-led SEO strategy

• Experience with email marketing platforms – Mailchimp, HubSpot, Zoho Campaigns, or similar

• Familiarity with CRM platforms (HubSpot, Salesforce, Zoho CRM) and campaign tracking

• Experience in B2B IT Services, SaaS, AI, or Technology sector marketing

Analytics & Tools

• Proficiency in Google Analytics, Search Console, and LinkedIn Campaign Manager

• Ability to interpret marketing data and translate insights into actionable optimisations

• Comfortable managing a content calendar and juggling multiple deliverables simultaneously

Good to Have

• Prior experience with IT Services, SaaS, AI, or Technology-focused companies

• Understanding of the enterprise and GCC ecosystem – how decisions are made, what messaging resonates

• Comfortable using AI tools (ChatGPT, Jasper, Runway, etc.) to accelerate content and creative workflows

• Self-driven, execution-focused, and comfortable working directly with leadership and sales teams

Why Join Us

• Work at the intersection of AI, data, and marketing in a fast-growing company

• Exposure to global enterprise clients and the GCC ecosystem

• High ownership — you’ll build and scale the marketing function, not just execute someone else’s plan

• Direct visibility with leadership and a real impact on brand and pipeline

• Fast growth, fast learning, and a team that genuinely values creative thinking