Senior Executive Paid Media Full Time NEW

Performance Marketing Executive / Senior Executive

Job Overview

We are looking for a highly driven and analytical Performance Marketing professional to manage and scale paid marketing campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have strong hands-on experience in Lead Generation and D2C eCommerce businesses, with the ability to optimize campaigns for performance, revenue growth, and efficiency.

Key Responsibilities

* Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads.

* Monitor daily campaign performance to ensure efficient delivery against CTR, CPC, CPM, CVR, CPL, and ROAS targets.

* Maintain daily performance reports, dashboards, and actionable insights.

* Collaborate closely with the Creative Head and Design Team to provide feedback, creative ideation, and performance-driven recommendations.

* Develop and execute media plans, budget allocation strategies, and scaling opportunities.

* Analyze campaign data to identify optimization opportunities and improve overall account performance.

* Manage campaign testing, audience segmentation, retargeting strategies, and funnel optimization.

* Ensure proper conversion tracking implementation across Google Ads, Meta Ads, and Shopify.

* Coordinate and communicate directly with clients regarding campaign performance, strategy, and growth opportunities.

* Stay updated with platform changes, industry trends, and emerging digital marketing strategies.

Required Skills & Qualifications

– Strong hands-on experience with Google Ads and Meta Ads campaign management.

– Experience handling both Lead Generation and D2C eCommerce clients.

– Excellent communication and client management skills.

– Strong analytical and problem-solving abilities with a performance-driven mindset.

– Self-starter with the ability to independently manage projects and deadlines.

– Well-versed with performance marketing metrics such as CTR, CPC, CPM, CPL, Conversion Rate, and ROAS.

– Proficiency in Microsoft Excel, PowerPoint, and MS Word.

– Advanced Excel knowledge including Pivot Tables, VLOOKUP, and data analysis.

– Strong understanding of conversion tracking, attribution, and analytics tools.

– Experience with Shopify tracking and performance optimization is mandatory.

Preferred Qualifications

– Graduate degree required; MBA preferred.

– Any Digital Marketing certification is mandatory.

– 2–5 years of hands-on experience managing and optimizing performance marketing campaigns on Google Ads and Meta Ads.

– Strong ability to interpret data, optimize campaign performance, and drive business growth.