Senior Executive – Performance Marketing Full Time NEW

About the Role

We are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a strong understanding of campaign automation, analytics, and reporting.

This role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.

Key Responsibilities

Campaign Planning & Execution

• Plan, launch, and manage paid marketing campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.)
• Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Coordinate with creative/content teams for ad copies, creatives, and landing pages.

Optimization & Performance Management

• Monitor daily campaign performance and optimize budgets, bids, creatives, targeting, and placements.
• Improve KPIs including CPC, CPA, CTR, ROAS, conversion rate, and customer acquisition cost.
• Execute A/B testing strategies across creatives, audiences, and funnels.
• Track attribution and conversion journeys using analytics tools.

Automation & Analytics

• Implement marketing automation workflows and rules for campaign efficiency.
• Work with tools/platforms for automated reporting, bid strategies, and audience management.
• Create dashboards and reports using Google Analytics, Looker Studio, Excel/Sheets, or similar tools.
• Analyze campaign data and derive actionable insights for scaling performance.

Reporting & Communication

• Prepare weekly and monthly performance reports with insights and recommendations.
• Present campaign outcomes and optimization plans to internal stakeholders.
• Maintain campaign documentation, budgets, and performance trackers.

Requirements

Experience

• 1–3 years of hands-on experience in performance marketing or digital advertising.
• Experience managing campaigns across Google Ads and Meta Ads is mandatory.
• Exposure to e-commerce advertising platforms such as Amazon Ads, Flipkart Ads, or similar marketplaces is preferred.

Skills

• Strong understanding of:
• Campaign strategy and media planning
• Conversion tracking and pixel implementation
• Audience targeting and remarketing
• Funnel optimization and attribution
• Familiarity with:
• Google Analytics (GA4)
• Google Tag Manager
• Looker Studio / Data Studio
• Understanding of automation tools, scripts, rules, or workflow-based campaign management is a plus.