Senior Manager/Associate Director, GTM — Asians (Organic Channels) Full Time

About Cuemath

We teach math to K–12 students across 20+ countries. In the US, we’re building a math program for Asian-American families who want rigour and diagnostic depth.

What you’ll do

• Collaborate with community specialists running parent-led Asian-American communities — experiment design, outcome tracking, and cross-community learning.
• Ship the assets that improve trial-to-paid conversion, working with senior leadership on prioritisation and review.
• Partner with offline community organisations in Asian-American communities to build top-of-funnel awareness for Cuemath.
• Build and execute the Reddit channel thesis, content strategy, and measurement model from scratch.
• Run the weekly top-of-funnel review.
• Own scale-or-kill calls on the organic-search channels.

What you bring

• 4–7 years in growth operations or GTM program management. You’ve built and scaled a multichannel system spanning online social media and offline partnership programs from zero.
• Structured thinking. You break a broad objective into workflows and dependencies and own end-to-end outcomes.
• Written and verbal communication. You communicate clearly in the boardroom and over Zoom, including across geographies and cultures, and you understand what to escalate and what to own.
• Synthesis. You take twenty messy inputs and return the two decisions that matter this week. This is the heart of the role.
• AI-literate, not AI-dependent. You use Claude Code to compress work, not to produce slop. You can tell when an AI output isn’t actually thinking, and you don’t ship it.

Helpful but not required: US edtech experience; conversion rate optimisation; familiarity with GTM on social media; partnership work with community institutions.

Not a fit: project managers or operators who work through an SOP.

Why is this interesting

For a GTM operator, two things usually don’t show up in the same role: an unsolved market and a senior partner. This one has both.

The Asian-American audience is several communities, each with its own decision logic and proof formats. The answer for none of them is settled yet. You’ll get to figure out what works in each — design the experiments, build the channels, write the partnership terms, decide what to scale and what to kill.

While you do it, you’ll work directly with senior leadership. That kind of mentorship usually goes to people who already know the playbook. Here it goes to the person writing it.

The work is hard because the answers don’t exist yet. That’s also why most GTM operators don’t get a role like this until much later in their careers, if at all.