Senior Manager – Performance Marketing Full Time NEW

FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.

Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio.

Your Role:

• Own user acquisition and revenue growth across app and web through paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, X Ads, Snapchat Ads, DV360, and other relevant third-party ad networks.
• Drive performance across key business goals such as app installs, subscriptions, pay-per-view purchases, reactivation, and repeat consumption.
• Manage full-funnel campaign execution including audience strategy, media planning, bid strategy, budget allocation, reporting, and optimization.
• Build a robust experimentation roadmap across creatives, audiences, landing pages, bidding models, placements, and campaign structures.
• Work closely with MMPs such as AppsFlyer or Adjust to ensure strong attribution hygiene, campaign measurement, cohort tracking, and partner evaluation.
• Monitor and improve core performance metrics such as CAC, CPI, CPR, ROAS, retention, payback, and LTV.
• Identify new channel opportunities, test emerging ad products, and scale high-performing acquisition levers.
• Own the media mix planning & budgeting for all digital campaigns.
• Build clear daily, weekly, and monthly reporting frameworks with actionable insights for leadership.

Must-Have Attributes

• 4–7 years of hands-on performance marketing experience in high-growth B2C internet, OTT, gaming, subscription, e-commerce, or mobile app businesses.
• Deep executional expertise across major ad platforms including Google Ads, Meta Ads, X Ads, Snapchat Ads, DV360, and other performance-led third-party ad networks.
• Strong measurement and attribution understanding, with practical experience using AppsFlyer, Adjust, or similar MMPs, and comfort with conversion tracking, cohort analysis, and incrementality thinking.
• Highly analytical and commercially sharp, with a strong grasp of performance metrics such as CAC, CPI, CPA, CTR, CVR, ROAS, retention, LTV, and payback.
• Proven ability to run structured experiments and scale winning campaigns, while staying deeply hands-on in campaign setup, optimization, reporting, and troubleshooting.

Good to Have

• Prior experience in sports, OTT, media, entertainment, gaming, or other high-frequency consumer internet businesses.
• Familiarity with web analytics and BI tools such as GA4, Looker Studio, Tableau, Mixpanel, Amplitude, or similar platforms.
• Comfort working with AI-enabled marketing workflows, including using AI tools for creative iteration, copy generation, audience insights, automated reporting, bid strategy refinement, and performance diagnostics.
• Experience leveraging automation tools, scripts, dashboards, or no-code workflows to improve campaign speed, operational efficiency, and decision-making.
• Exposure to MMM, incrementality testing, predictive modeling, or advanced growth measurement frameworks.
• Ardent sports fan