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Senior Paid Media Specialist– Job Description
Location: Bengaluru (On-site)
Company: Akriveia Technologies Pvt Ltd
Employment Type: Full-time
Company Overview
Akriveia Technologies Pvt Ltd is an innovative IT solutions startup focused on bridging the gap between organizations and technology. We deliver high-quality services including software development, maintenance, digital marketing, and IT consulting.
Grounded in our core values of Accuracy and Precision, we aim to build an ecosystem that supports mutual growth — for our clients, employees, and partners. Headquartered in Bengaluru, we create flexible, customized solutions that empower businesses to focus on what matters most.
Job description:
Permanent Role
About Akriveia Technologies!
We are a performance-driven digital marketing agency specializing in creating impactful campaigns that deliver measurable results. Our approach combines data-driven strategies with creative excellence to achieve outcomes that truly matter.
Position Overview:
We are seeking a Senior Paid Media Specialist to develop and execute effective digital advertising campaigns with quality lead generation as objective for our clients who are majorly into real estate vertical. In this role, you will be responsible for managing paid media initiatives across multiple platforms, optimizing campaign performance, analyzing results, and providing strategic recommendations. The ideal candidate should have a strong background in digital advertising, excellent analytical skills, and the ability to drive measurable results through data-driven decision making.
Key Responsibilities:
Strategy Development & Implementation: Develop and implement advanced paid media strategies across various digital platforms like Google search, demand-get, YouTube, Meta, LinkedIn, Outbrain and Taboola. Create innovative approaches to meet and exceed client objectives through data-driven campaign planning.
Team Leadership & Mentorship: Oversee the daily tasks of Associate Paid Media Specialists and ensure the quality of their work. Provide guidance, feedback, and training to develop junior team members’ skills.
Campaign Optimization & Analysis: Review and optimize campaigns based on in-depth analysis and strategic objectives. Implement sophisticated optimization techniques to maximize performance and ROI.
Client Communication & Reporting: Communicate campaign strategies, performance updates, and optimizations effectively to clients and internal stakeholders. Translate complex technical information into clear, actionable insights.
Analytics & Performance Tracking: Create and maintain comprehensive campaign dashboards that showcase performance metrics and trends. Extract meaningful insights from campaign data to drive strategic decisions.
Process Improvement & Innovation: Identify opportunities to enhance workflow efficiency and campaign effectiveness. Stay current with industry trends and new platform features to implement innovative solutions.
Qualifications:
Minimum 3+ years of hands-on experience in paid media campaigns across multiple platforms
Proven track record of campaign optimization resulting in improved performance metrics
Strong analytical abilities with experience in data interpretation and strategic decision-making
Exceptional communication skills and ability to present complex information clearly
Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously
Self-motivated with a growth mindset and commitment to continuous learning
Experience with analytics tools, bid management platforms, and marketing automation systems is a plus
