•Develops go to market strategy for the specific end market within the business unit.
•Prioritizes opportunities identified by business unit and ensures opportunity is being appropriately resourced.
•Develops and administers sales plan to ensure customer satisfaction, assigned quota attainment, and highly skilled and motivated staff.
•Achieves annual sales and gross profit plan by implementing sales strategies and analyzing trends and results in conjunction with regional and business unit management team.
•Establishes sales objectives.
•Forecasts expected sales volume and profit for existing and new product lines and customers.
•Ensures establishment and expansion of national, regional, and local supplier relationships.
•Maintains sales volume, product mix, and selling price by keeping current with market supply and demand, changing trends, economic indicators, and competitors.
•Coordinates order service by directing account representatives on quotations, proposals, project order management techniques, and customer complaint resolution.
•Personally sponsor top CSS accounts and complex prjects; ensure executive coverage and differentiated value propositions across enterprise, hyperscale, data centre, wireless and security segments.
•Partner with CSS Sales, Operations, Marketing, Supply Chain, Finance, HR, Legal and IT to delivery annual operating plan.
•Run weekly/period cadences for CSS pipeline, bookings, revenue/margin, and forecast accuracy; enforce account planning and territory reviews.
•Assess CSS market dynamics, competitors, and regulatory changes in India; develop business cases for growth investments and execute with discipline.
•Recruit, coach, and retain top CSS sales talent; uphold the company’s Code of Conduct and India legal requirements, and foster an inclusive, safe, high‑integrity environment.
•Maintains sales staff results by counseling and disciplining employees, planning, monitoring, and appraising job results.
•Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional societies.
•Forecasts and communicates intricate details to senior management.
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