Senior SEO Specialist Full Time NEW

We’re Not a Traditional Agency

• We focus on pipeline, SQLs, and revenue — not vanity metrics
• We build full-funnel paid media engines, not isolated campaigns
• We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)

We are looking for a Senior SEO / GEO Specialist to own search strategy and execution across 4–5 B2B SaaS clients. You will be responsible for driving measurable organic growth through both traditional SEO and AI search optimization — ensuring our clients rank on Google and get cited by tools like ChatGPT, Perplexity, and Google AI Overviews.

This is a senior individual contributor role. You will set the quality bar, lead client communication on all SEO matters, and help elevate the wider team’s capabilities.

Key Responsibilities

SEO Strategy & Execution

• Own end-to-end SEO delivery for 4–5 B2B SaaS accounts — audits, keyword research, on-page optimisation, technical SEO, and internal linking
• Develop content strategies and detailed briefs aligned to search intent and buyer funnel stage
• Drive technical SEO improvements in partnership with Dev (Core Web Vitals, site architecture, crawl efficiency)
• Conduct ongoing competitive analysis and SERP landscape reviews per account

Generative Engine Optimisation (GEO)

• Build and execute AI search strategies to grow client brand citations in LLM-powered tools (ChatGPT, Perplexity, Gemini, AI Overviews)
• Optimise content for AI retrieval: structured data, E-E-A-T signals, entity-based frameworks, and answer-friendly formats
• Monitor and track AI citation presence using available tooling; report progress monthly
• Run prompt-testing experiments to evaluate client visibility in AI-generated responses
• Translate GEO learnings into repeatable playbooks for the team

Client Communication & Reporting

• Act as the primary SEO and GEO point of contact for assigned clients
• Prepare and present monthly performance reports with clear data narratives and forward-looking recommendations
• Translate technical SEO and AI search concepts into language non-technical stakeholders can act on
• Proactively flag risks and propose solutions before issues escalate
• Deliver at least one structured weekly insight per account: what changed, why it matters, what happens next

Quality, Documentation & Team

• Own QA for all deliverables — intent alignment, metadata, heading structure, internal links, structured data, and content quality
• Maintain clean task hygiene: tickets updated in real time, decisions documented, blockers escalated early
• Coordinate with Content Ops (briefs, revisions, publishing calendar) and Dev (technical implementations)
• Mentor junior SEO Specialists and contribute to internal SOPs and knowledge base

Experience Required

Must-Have

• 4+ years of SEO experience in a B2B SaaS agency or in-house environment
• Strong hands-on skills across technical SEO, on-page optimisation, keyword research, and content strategy
• Working knowledge of GEO / AI search optimisation — experience optimising for AI Overviews, Perplexity, or LLM citation is a strong advantage
• Proficiency with Ahrefs or Semrush, Google Search Console, Screaming Frog, and Looker Studio (or equivalent)
• Ability to manage 4–5 client accounts simultaneously without compromising quality
• Strong written communication — clear, concise, and client-ready

Nice-to-Have

• Experience with schema markup and structured data (FAQ, HowTo, Article, Product)
• Familiarity with entity-based SEO and knowledge graph principles
• Experience using AI Workflow tools (n8n, AirOps,…) for research, execution & automation
• Understanding of B2B SaaS metrics — MQLs, pipeline contribution, and how organic maps to revenue
• Prior experience mentoring or reviewing SEO team members

What Success Looks Like

• Independently manages 4–5 B2B SaaS accounts with strong ownership, timely execution, and high-quality deliverables
• Drives measurable growth in organic visibility, qualified traffic, and conversion-focused keyword performance
• Successfully implements GEO strategies that improve client visibility and citations across AI search platforms like ChatGPT, Gemini, Perplexity, and AI Overviews
• Delivers clear, strategic, and client-ready reporting with actionable insights tied to business impact
• Collaborates effectively with Content Ops and Dev teams to execute content, technical SEO, and structured data initiatives
• Maintains high QA standards across all deliverables including metadata, internal linking, content structure, and search intent alignment
• Contributes to team growth through documentation, SOP improvements, experimentation, and mentorship of junior team members

Why Join TripleDart

• Work with fast-growing global SaaS companies
• Be part of a team building an AI-first marketing engine
• Get real ownership early
• Learn faster than you would anywhere else in paid media