Senior Shopify Generalist Full Time

Company Description BRAD oneGROUP is a global experience company at the intersection of marketing and technology. We orchestrate digital innovation around the experience to create measurable enterprise impact helping brands break free and move ahead by combining data, AI, creativity, performance and technology to achieve true experience outcomes.

Founded in London in 2015 with a vision to unite customer experience with technology and marketing, we began as a simple consulting division and have evolved into an experience company built to help brands build and scale faster.

Solutions designed to achieve the exceptional:

01 Experience Elevation

02 Digital Commerce Acceleration

03 Enterprise Transformation

04 Data & AI Evolution

05 Creative & GenAI

06 Performance Marketing

We work with global enterprises across retail, e-commerce and consumer brands serving clients who need one partner, not another vendor. We’re the world’s largest jewelry and lab-grown diamond digital commerce practice and enterprise accelerator programme.

We exist to create a better way to experience the world

Role Description This is a full-time, on-site Senior Shopify Generalist role based in Noida. In this position, you will own and manage end-to-end Shopify store operations, including theme configuration, customization, and optimization to support best-in-class commerce experiences. You will collaborate with designers, marketers, data specialists, and engineers to implement new features, landing pages, and campaigns, ensuring brand consistency and high performance across devices. You will oversee product catalog management, merchandising, navigation, and content updates, while maintaining integrations with apps, payment gateways, logistics, and third-party tools. You will monitor store performance and analytics, troubleshoot issues, manage QA and UAT cycles, and recommend continuous improvements for conversion rate, site speed, and user experience. You will also help document processes, mentor junior team members, and contribute to digital commerce acceleration initiatives for enterprise clients.

Qualifications

• Strong Shopify and Shopify Plus experience, including theme setup, customization, Liquid templating, and app ecosystem management.
• Hands-on skills in front-end development for Shopify (HTML, CSS, JavaScript) and familiarity with responsive design and cross-browser compatibility.
• Experience in e-commerce operations, including product catalog management, merchandising, promotions, checkout flows, and payment/shipping configuration.
• Knowledge of digital commerce analytics and optimization, including Google Analytics, basic A/B testing, conversion rate optimization, and performance monitoring.
• Understanding of integrations with third-party tools such as CRM, marketing automation, email and SMS platforms, reviews, loyalty, and personalization apps.
• Ability to translate business and marketing requirements into technical configurations and store features in a structured, reliable way.
• Strong collaboration, communication, and stakeholder management skills to work closely with design, marketing, data, and technology teams.
• Proven experience in a senior or lead Shopify role within an agency, consultancy, or high-growth e-commerce