Social & Digital Marketing Specialist Full Time NEW

At Mirada, India’s leading soft toy brand- we’re building something magical, and we need a creative, data-savvy Social & Digital Marketing Specialist who can grow our digital presence, tell our brand story beautifully, and drive measurable results. If you live at the intersection of scroll-stopping content, community building & performance-driven marketing, this one’s for you.

📲 Social Media Management

•    Plan, create, schedule, and publish content daily across Instagram, Facebook, YouTube, and Pinterest.

•    Develop and manage a monthly content calendar aligned with campaigns, launches, and key dates.

•    Write compelling captions, hashtags, and copy that resonates with Mirada’s audience- parents, gifters, and kids’ lifestyle enthusiasts.

•    Monitor and respond to comments, DMs, and mentions- building a warm, engaged community.

•    Coordinate with designers and videographers to ensure content is on-brand, high-quality, and platform-optimised.

•    Stay ahead of trending audio, reels formats, and platform features to keep Mirada’s feed fresh and relevant.

🎨 Content Creation & Brand Storytelling

•    Conceptualise and brief creatives for reels, carousels, stories, and static posts.

•    Write product descriptions, ad copies, emailers, and website content that align with brand tone.

•    Develop engaging short-form video scripts for Instagram Reels and YouTube Shorts.

•    Ensure all content is consistent with Mirada’s visual identity, voice, and brand guidelines.

📣 Influencer & Community Marketing

•    Identify, outreach, brief, and manage influencer partnerships- nano to macro across parenting, gifting, and lifestyle niches.

•    Track influencer deliverables, review content for brand alignment, and report on performance.

•    Build and nurture relationships with brand advocates, loyal customers, and community members.

•    Manage UGC repurposing- ideate, curate, and publish UGC across platforms.

📊 Performance Marketing & Paid Campaigns

•    Plan and execute Meta (Instagram + Facebook) ad campaigns- awareness, consideration, and conversion objectives.

•    Set up and manage Google Ads campaigns including Search, Shopping, Display.

•    Execute Sponsored Ads and keyword performance.

•    Support landing page briefs and coordinate with the tech team for UTM tracking and pixel setup.

•    Conduct A/B testing on ad creatives, copies and CTAs to continuously improve performance.

🛒 Website Maintenance

•    Manage product listings- titles, bullets, A+ content, pricing, and images.

•    Coordinate with the marketing and marketplace team on deals, promotions, and sale events

•    Track and improve product page conversion rates and ratings/reviews.

📈 Analytics, Reporting & Growth

•    Deliver weekly and monthly reports on social media growth, engagement rates, reach, and conversions.

•    Track and report on paid campaign performance across Meta, Google, and marketplaces.

•    Use Meta Business Suite, Google Analytics 4, and Looker Studio to generate actionable insights.

•    Analyse competitor social presence, content strategy, and ad activity – share takeaways proactively.

•    Identify growth opportunities and present data-backed recommendations to leadership.

✅ What We’re Looking For

•    2-5 years of experience in social media management and digital marketing- preferably in a D2C, kids’, lifestyle, or FMCG brand.

•    Hands-on proficiency with Meta Ads Manager and Google Analytics.

•    Strong creative instinct– you can ideate content, write copy, and brief designers effectively.

•    Working knowledge of Canva, CapCut, or similar tools for basic content creation & editing.

•    Solid understanding of SEO basics, analytics tools (GA4, Meta Insights) & performance KPIs.

•    Excellent written communication skills– captions, copies, and emailers that feel on-brand and human.

•    A passion for kids’ lifestyle, gifting, and pop culture- you genuinely love what Mirada stands for.

•    Detail-oriented, self-driven, and able to thrive in a fast-paced, campaign-heavy environment.