Social Media & Branding Executive Full Time

Location: Chennai (onsite)

We are looking for a creative, proactive, and AI-savvy Social Media & Branding Executive to manage and grow the online presence and branding of our products across multiple platforms.

The role currently involves handling social media, branding, and content activities for our products across SaaS, AI, and B2B/B2C domains.

The ideal candidate should understand content deeply – not just posting, but understanding why content works, how brands grow, how audiences engage, and how branding impacts perception and growth.

AI should be your best friend.

We expect the candidate to be comfortable using AI tools, writing prompts, generating ideas, improving content quality, speeding up workflows, and experimenting with AI-driven content creation.

This role requires someone who can think creatively, execute consistently, and take ownership of brand visibility across channels.

Responsibilities

1. Create and manage monthly social media and branding calendars
2. Coordinate with the design team for creatives, videos, campaigns, and branding assets
3. Write content independently for calendars and branding activities
4. Schedule and publish content across all platforms
5. Ensure consistency in brand tone, communication, and visibility
6. Track social media growth, engagement, and performance metrics
7. Generate organic leads through content and engagement strategies
8. Handle influencer marketing and collaboration initiatives
9. Take ownership of branding and awareness campaigns
10. Research trends, competitors, and content opportunities regularly

Platforms to Focus On – Added Advantage

The candidate should be well-versed with major social media platforms and understand how content behaves differently across each platform.

Requirements

1. Fresher or up to 6 months of experience in social media, branding, or marketing
2. Strong communication and writing skills
3. Good understanding of content creation, branding, and audience engagement
4. Strong interest in AI tools and prompt writing
5. Ability to understand audience psychology and content performance
6. Creative thinking and proactive mindset
7. Comfortable working in a fast-paced startup environment
8. Candidate must own a personal laptop/system

Mandatory Qualities

1. Proactiveness
2. Communication skills
3. Respectful attitude
4. Team player mindset
5. Ownership mentality
6. Curiosity to learn and experiment

Why Join Us?

1. Work on real SaaS and AI products
2. Opportunity to build brands from the ground up
3. Freedom to experiment with content and growth ideas
4. Exposure to AI-first marketing workflows
5. Collaborative, and growth-focused work culture