Social Media Marketing Trainee/Executive Full Time

About Company:

ITC Foods – “24 Mantra Organic” is one of India’s leading organic food brands, established in 2004 with a strong focus on promoting pure food, sustainable farming practices, and healthy living. The brand offers a wide portfolio of over 200 organic products across domestic and international markets while supporting and empowering organic farming communities.

Following its acquisition by ITC, 24 Mantra Organic has entered a new phase of growth as part of ITC’s larger ecosystem of sustainable food and agricultural initiatives.

Department

:Marketin

g
Job Summar

y:We are looking for a creative and detail-oriented Social Media Executive to manage and grow the brand’s digital presence across various social media platforms. The role involves content planning, campaign execution, community engagement, influencer coordination, and performance tracking to improve brand visibility and audience engagemen

t.Candidates who have actively managed social media pages, created digital content, participated in online campaigns, or worked on branding and promotional activities will be preferre

d.
Key Responsibiliti

es:• Manage day-to-day activities across social media platforms such as Instagram, Facebook, LinkedIn, YouTube, an

d X• Create, schedule, and publish engaging content including posts, reels, stories, and campai

gns• Coordinate with graphic designers, video editors, and content creators for creative developm

ent• Monitor social media trends, competitor activities, and viral content opportunit

ies• Engage with followers by responding to comments, messages, and community interacti

ons• Assist in influencer marketing campaigns and collaborati

ons• Track and analyze social media performance metrics and prepare monthly repo

rts• Support paid campaign execution and coordinate with digital advertising agenc

ies• Ensure all communication aligns with brand tone, guidelines, and marketing objecti

ves• Coordinate product launches, festive campaigns, and promotional activities on digital platfo

rms
Required Ski

lls:• Strong understanding of social media platforms and digital tr

ends• Basic knowledge of content writing and copywri

ting• Creativity and visual storytelling sk

ills• Familiarity with social media analytics t

ools• Good communication and coordination abili

ties• Basic knowledge of photo/video editing tools is an advan

tage• Proficiency in MS Excel, PowerPoint, and Canva prefe

rred
KPIs / Performance Metrics and Preferred Quali

ties:• Follower growth and engagement

rate• Reach, impressions, and content perfor

mance• Timely and effective campaign exec

ution• Accuracy in reporting and analytics tra

cking• Creative, trend-aware, and proactive mi

ndset• Strong attention to detail and brand alig

nment• Ability to work in fast-paced environments and manage multiple

tasks
Qualifica

tions:• Bachelor’s degree

/ MBA• 1–3 years of experience in social media management /mark

eting.• Prior exposure to branding, content creation, campaigns, or digital marketing activities pre

ferred
In

dustry:FMCG / Organic / Food I

ndustry
L

ocation:Madhapur, H

yderabad