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Experience & Education
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Total Experience: 5–7 years
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Core Requirement:
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3–5 years as Product Manager / Brand Manager in Pharma
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Education:
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Pharmacy Graduate (B.Pharm / M.Pharm mandatory)
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MBA (Marketing) preferred
Domain Expertise (Mandatory Mix)
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OTC / Consumer Healthcare – Strong exposure
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Rx (Prescription Pharma) – Minimum 3 years (No Oncology)
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FMCG Experience – Minimum 2 years
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Digital Marketing Experience across brands (campaigns, omnichannel, e-detailing, performance/digital launches)
Geographical Exposure
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Hands-on experience managing brands across:
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Bangladesh
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Sri Lanka
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South Asia / Emerging Markets
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Comfortable working with multi-country stakeholders and regional brand strategies
Key Responsibilities
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Own end-to-end brand strategy for OTC and Rx portfolios
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Drive digital-first brand building and integrated marketing campaigns
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Manage regional launch excellence and lifecycle planning
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Lead market expansion strategies across South Asian markets
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Partner with sales, medical, regulatory, and digital teams
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Analyze market insights, competitive intelligence, and P&L drivers
Leadership & Team Management
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Indirect team leadership: 15–16 members
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Strong stakeholder influence without direct authority
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Mentor junior brand managers and cross-functional teams
Strategic Capability
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Must be strategically strong, not execution-only
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Experience with:
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Brand architecture & portfolio rationalization
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Long-term growth planning
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Consumer insight–led innovation
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Able to operate at Senior Manager maturity level
Travel Requirement
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International travel: ~ 1 week per month
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Markets: South Asia cluster
Ideal Candidate Snapshot
A pharmacy graduate with strong OTC + Rx foundations, FMCG brand thinking, digital marketing depth, and proven South Asia exposure — ready to operate at a senior strategic level with regional responsibility.