Location – Mumbai, Lower Parel
About Us
The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others. We create products inspired by pop culture – superheroes, movies, TV shows cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 70 stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level – not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability, and grow with the business. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.
Work Overview
We’re a high-growth organization scaling across multiple channels. The Founder’s Office drives the company’s most critical cross-functional initiatives. We are looking for someone to manage high-impact projects and new ventures, directly working with the CEO. This is a high-visibility role requiring strong ownership, analytical rigor, and the ability to deliver under pressure.
Key Responsibilities
Required Experience & Traits
Company Description
In 2013, a group of passionate individuals set out to build something different – a brand that wasn’t just about fashion but about self-expression, individuality, and a love for pop culture. That’s how The Souled Store was born.
Today, we’re one of India’s leading homegrown brands, offering everything from licensed pop culture merch (Marvel, Disney, DC and wayy more) to high-quality fashion.
At The Souled Store, we believe that loving what you do is the key to doing it well. Our team is driven by creativity, innovation and a deep passion for building a brand that resonates with India’s youth.
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