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Job Purpose To design & implement best-in-class business processes that will provide competitive advantage to Aditya Birla Sun Life Insurance.
Role: Program Manager for LAP (Loan Against Policies) business
Preferred profile: A person with 2yrs+ experience in Analytics or Digital marketing teams of any lending business (NBFC, Bank or Fintech).
The Role Of This Person Would Include
- Data extraction and analysis, propensity model creation (working with Analytics team)
- Tracking of business uptake – No. of customers, Avg Loan value, Growth %
- Marketing campaign execution basis customer’s ABSLI experience, CIBIL score & loan enquiries (working with Marketing team)
- Collaboration with Distribution Strategy SPOCs to improve conversion on LAP campaigns
- Contest set-up for Tele-calling team and CSEs for sourcing LAP cases
- Revamping of Digital platforms to highlight LAP journey and campaigns
