Trade Marketing Manager Full Time NEW

Responsibilities:

 Plan and execute BTL marketing activities such as exhibitions, site branding, and

promotional campaigns

 Handle vendor coordination for fabrication, printing, events, and branding materials

 Ensure timely execution of branding activities including hoardings, shop boards,

display units, and POS materials

 Manage end-to-end event execution including logistics, setup, and on-ground

supervision

 Coordinate with internal teams (sales, design, procurement) for smooth execution

 Monitor campaign effectiveness and provide reports on ROI and its impact.

 Maintain quality control and cost efficiency in all marketi ng activities

 Identify new opportunities for brand promotion and visibility enhancement

Skills:

 Bachelor’s degree in Business Administration, Operations, Marketing, or related field

(MBA preferred)

 Strong experience in BTL marketing & on-ground activations

 Excellent vendor management and negotiation skills

 Good understanding of branding and promotional materials

 Ability to manage multiple projects and meet deadlines

 Strong communication and coordination skills

 Proficiency in MS Office; knowledge of design tools is a plus

 Proven experience in activation or operations management, preferably in the FMCG

industry.

Key Traits:

 Execution-focused and proactive

 Detail-oriented with problem-solving ability

 Willingness to travel for events and execution