Vice President of Sales & Marketing Full Time

Company Overview

We are a rapidly growing digital asset strategy platform focused on bridging traditional finance and the evolving digital asset ecosystem.

Our organization works with high-net-worth individuals, family offices, and institutional participants by providing structured market strategies, research-driven insights, risk management frameworks, and educational resources designed to support informed decision-making.

Operating under a non-custodial model, we do not hold, control, or manage client assets. Instead, we focus on helping clients better understand market opportunities, market structure, and risk management through disciplined research, institutional-grade processes, and data-driven decision making.

With research and strategy teams operating across major global financial centers, we combine deep market expertise, operational discipline, and entrepreneurial thinking to build scalable solutions in one of the fastest-growing segments of modern finance.

As we continue expanding across North America and internationally, we are seeking exceptional leaders who can help accelerate growth, develop strategic partnerships, and identify new business opportunities.

Position Summary

The Vice President of Sales & Marketing is a senior executive responsible for developing and executing the company’s revenue growth strategy while overseeing all sales, marketing, branding, and customer acquisition initiatives. This role ensures alignment between market positioning, lead generation, customer engagement, and revenue objectives.

The ideal candidate is a strategic leader with a strong track record of driving business growth, building high-performing teams, and developing scalable go-to-market strategies in competitive and rapidly evolving markets.

Key ResponsibilitiesStrategic Leadership

• Develop and execute comprehensive sales and marketing strategies aligned with company objectives.
• Partner with executive leadership to identify growth opportunities, market expansion initiatives, and revenue targets.
• Establish long-term plans to strengthen brand awareness, market share, and customer acquisition.
• Analyze market trends, customer insights, and competitive dynamics to guide business decisions.

Sales Leadership

• Lead and manage the sales organization to achieve revenue and growth objectives.
• Develop sales plans, forecasting models, and territory strategies.
• Establish sales performance metrics and accountability frameworks.
• Build and maintain strategic relationships with key clients, partners, and stakeholders.
• Identify and pursue new business opportunities and strategic partnerships.

Marketing Leadership

• Oversee all marketing functions, including brand management, digital marketing, content strategy, demand generation, communications, and public relations.
• Develop integrated marketing campaigns that drive awareness, lead generation, and customer engagement.
• Optimize marketing channels and customer acquisition strategies to maximize return on investment.
• Ensure consistency in brand messaging and market positioning.

Revenue Growth & Customer Acquisition

• Drive sustainable revenue growth through coordinated sales and marketing initiatives.
• Improve customer acquisition, retention, and lifetime value metrics.
• Develop customer segmentation strategies and targeted growth programs.
• Monitor pipeline performance and conversion rates across the customer journey.

Cross-Functional Collaboration

• Partner with product, operations, finance, customer success, and executive leadership teams to align business priorities.
• Ensure sales and marketing strategies support product launches and organizational objectives.
• Foster collaboration and communication across departments to improve execution and results.

Performance Management

• Establish KPIs and performance dashboards for sales and marketing effectiveness.
• Monitor revenue performance, pipeline health, marketing ROI, and customer acquisition metrics.
• Provide regular reports and strategic recommendations to executive leadership.
• Implement continuous improvement initiatives to optimize organizational performance.

Team Leadership & Organizational Development

• Recruit, develop, and retain high-performing sales and marketing professionals.
• Build a culture focused on accountability, collaboration, innovation, and results.
• Mentor future leaders and support succession planning efforts.
• Promote professional development and leadership growth throughout the organization.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Management, or a related field; MBA preferred.
• 10+ years of progressive leadership experience in sales, marketing, business development, or revenue management.
• Proven track record of driving revenue growth and achieving aggressive sales targets.
• Experience leading both sales and marketing functions within a high-growth environment.
• Strong understanding of digital marketing, demand generation, branding, and customer acquisition strategies.
• Excellent analytical, negotiation, communication, and leadership skills.
• Ability to develop scalable processes and lead organizational growth.

Expected Outcomes & KPI

Outcome FocusKPI ExamplesRevenue GrowthRevenue attainment, annual growth rate, sales target achievementPipeline DevelopmentQualified leads, pipeline value, conversion ratesCustomer AcquisitionNew customer growth, acquisition cost, customer retentionMarketing PerformanceCampaign ROI, lead generation, brand awareness metricsStrategic PartnershipsNew partnerships, channel development, business opportunitiesTeam PerformanceEmployee engagement, productivity, leadership development

Compensation & Benefits

• Competitive executive compensation package
• Performance-based bonus opportunities
• Equity participation and long-term incentive programs
• Comprehensive health and wellness benefits
• Flexible work arrangements
• Professional development and executive leadership opportunities

Position Type

Full-Time, Exempt

Reports To: Chief Executive Officer (CEO)

Location: Hybrid / Flexible

Ideal Candidate Profile

• This role is best suited for a growth-oriented executive who can combine strategic vision with execution excellence. The successful candidate will possess a strong commercial mindset, exceptional leadership capabilities, and the ability to align sales and marketing efforts to drive measurable business results. They will be responsible for building scalable revenue-generating systems, expanding market presence, and creating a high-performance culture that supports the organization’s long-term growth objectives.