VP / Lead – Quick Commerce -D2C – CTC Upto 25 LPA Full Time NEW

About the Company

Our client is a fast-growing, D2C brand in the kids & lifestyle space, known for creating high-quality, functional, and aesthetically driven products for modern consumers. With a strong digital-first presence and a loyal customer base, the brand is now scaling aggressively across Quick Commerce platforms, aiming to build a dominant category presence.

About the Role

We are looking for a dynamic and entrepreneurial leader to head the Quick Commerce vertical. This role requires someone who has built and scaled a business from scratch, with complete ownership of P&L, growth strategy, and team leadership.

Job Description

1. Business Strategy & Growth

• Define and execute the overall quick commerce strategy aligned with company growth goals.
• Identify new opportunities across categories, cities, and platforms
• Drive topline growth while ensuring profitability

2. P&L Ownership

• Own revenue, margins, and cost structures for the quick commerce channel.
• Optimize pricing, promotions, and trade spends to maximize ROI.
• Monitor and improve contribution margins

3. Platform Management

• Build and manage strong relationships with key quick commerce platforms (Zepto, Blinkit, Swiggy Instamart, etc.)
• Negotiate commercial terms, visibility, and campaign placements
• Ensure strong brand presence and discoverability across platforms

4. Assortment & Inventory Planning

• Drive assortment planning specific to quick commerce (high-velocity SKUs, bundles, etc.)
• Work closely with supply chain and operations to ensure high fill rates and minimal stock-outs
• Optimize inventory turns and reduce wastage

5. Sales & Demand Planning

• Forecast demand and align supply accordingly.
• Plan and execute platform-specific campaigns, offers, and seasonal pushes.
• Track daily/weekly performance metrics and take corrective actions.

6. Cross-functional Collaboration

• Work closely with marketing, supply chain, finance, and product teams
• Align on launches, promotions, and inventory readiness
• Ensure seamless execution across functions

7. Data & Analytics

• Leverage data to drive decision-making across pricing, assortment, and campaigns
• Track KPIs such as GMV, AOV, conversion rates, fill rates, and margins
• Build dashboards and reporting mechanisms

8. Team Leadership

• Build and lead a high-performing quick commerce team
• Set clear goals, KPIs, and performance metrics

What We’re Looking For

• 7+ years of experience in D2C / startup / new-age brands
• Proven track record of scaling a brand on Quick Commerce from scratch
• Strong understanding of P&L ownership and unit economics
• Hands-on experience working with platforms like Blinkit, Zepto, Instamart, etc.
• Entrepreneurial mindset with the ability to thrive in a fast-paced environment
• Strong leadership and stakeholder management skills
• Analytical and data-driven approach to problem-solving