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Role Overview We are seeking a dynamic Social Media & Growth Marketing Specialist to drive digital growth for our Facility Management SaaS product. This role focuses on building brand awareness and generating qualified leads through high-impact content, social media strategies, and performance marketing campaigns.
Key Responsibilities
- Content Creation & Social Media
- Create and manage engaging content across Instagram and LinkedIn
- Develop:
- 3–4 Reels per week (educational and problem-solving content)
- 2–3 Carousel posts per week
- Focus on content themes such as:
- Facility management challenges
- SaaS-based solutions to industry problems
- Case studies and storytelling
- Growth Marketing & Paid Campaigns
- Plan, execute, and manage paid campaigns on:
- Meta Ads Manager
- Google Ads
- Optimize campaigns to improve:
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Continuously test creatives, audience targeting, and funnels to maximize ROI
- Lead Generation & Funnel Management
- Build and optimize lead generation funnels:
- Social content → Landing Page → Demo Booking
- Track and improve:
- Leads generated per campaign
- Conversion rates (%)
- Coordinate with internal teams for seamless lead handover
- Analytics & Reporting
- Monitor and analyze performance of campaigns and content
- Prepare weekly reports on:
- Reach and engagement
- Leads generated
- Conversion performance
- Maintain and track hot and cold lead reports
Required Skills & Experience
- Proven experience in B2B or SaaS marketing
- Strong expertise in:
- Instagram (Reels & Carousels)
- LinkedIn marketing
- Hands-on experience in:
- Performance marketing (ads, targeting, funnels)
- Basic copywriting (beyond design execution)
Preferred / Good To Have
- Experience in PropTech, SaaS, Facility Management, or B2B tools
- Understanding of:
- Lead generation funnels
- CRM integrations and marketing automation
Key Competencies
- Creative mindset with a data-driven approach
- Strong analytical and problem-solving skills
- Ability to manage multiple campaigns and meet deadlines
- Results-oriented with a focus on growth metrics
How To Apply
Share your CV @ hr@csmlindia.com with the following details:
Current Location :
Years Of Experience
Current CTC :