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Role- Marketing Analytics
Experience- 5- 8 years
Availability to Join – Immediate to 30 days
Location: Bangalore (Hybrid), India
Tredence is a global analytics services and solutions company. Our capabilities range from Advanced analytics and Data Management to Data Visualization, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients at the end of the engagement. We do this cost-effectively using a global execution model leveraging our clients’ existing technology and data assets. We also come in with some strong IP and pre-built analytics solutions in data mining, BI, and Big Data
Role- Marketing Analytics
Key Responsibilities
- Define and refine audience segmentation strategies to improve campaign targeting and relevance
- Establish structured test-and-learn frameworks to optimize CRM campaign performance
- Enhance measurement methodologies to track campaign effectiveness and ROI more accurately
- Analyze campaign and customer performance data to generate actionable insights
- Drive data-driven decision-making across CRM initiatives
- Partner with cross-functional teams to ensure CRM analytics aligns with broader marketing and business goals
- Support continuous improvement of CRM reporting, insights, and optimization practices
Preferred Skills / Experience
- Experience in CRM analytics, marketing analytics, or campaign performance analysis
- Strong analytical and problem-solving skills
- Experience with audience segmentation, campaign measurement, and A/B testing frameworks
- Ability to translate data into insights and business recommendations
- Familiarity with dashboards, reporting tools, and CRM performance tracking
- Strong stakeholder communication and collaboration skills
