Marketing & Lead Generation Executive (B2B Enterprise IT) Full Time NEW

Company Description

Integrated Tech9Labs Pvt. Ltd. is a dynamic hybrid IT company delivering tailored end-to-end technology solutions and services across a variety of industries. With deep domain expertise and a strong focus on quality and processes, we have consistently exceeded client expectations and created impactful business value. Our specialties include IT Infrastructure Assessment, Digital Transformation, Cloud Readiness, Backup & DR/BCP, and innovative IT Infrastructure Solutions such as Virtualization, Networking, and SAP HANA Infrastructure. Headquartered in New Delhi, we offer organizations a single point of contact with the agility and responsiveness commonly found in smaller firms.

Job Title:

Marketing & Lead Generation Executive (B2B Enterprise IT)

Role Objective:

•Drive qualified lead generation through campaigns and events.

•Enable CIO-level sales conversations.

•Focus on pipeline creation rather than branding.

Key Responsibilities:

Lead Generation:

•Execute targeted campaigns to generate CIO / IT Head level leads.

•Build and manage target account and contact databases.

Events & Field Marketing (Critical):

•Plan and execute lead-focused events such as CIO roundtables, webinars, OEM workshops, and partner events.

•Own end-to-end execution including audience targeting, invitations, coordination, and follow-ups.

•Ensure conversion from event to meetings to pipeline.

Email Marketing & Lead Nurturing:

•Run targeted email campaigns.

•Design and execution lead to nurturing journeys.

•Track open rate, response rate, and conversions

LinkedIn & Outreach:

•Drive engagement and outreach through LinkedIn.

•Create or coordinate problem-led, solution-driven content Sales Alignment:

•Work closely with Sales Development Representative team to ensure lead quality and improve conversion to meetings.

Campaign Tracking & Optimization:

•Track leads generated, event ROI, conversion to meetings, and pipeline contribution.

•Continuously optimized campaigns based on performance insights.

Requirements:

•2–6 years of experience in B2B lead generation or event-driven marketing.

•Experience in events, webinars, and roundtables (mandatory).

•Preferred experience in IT / Cloud / Enterprise marketing.

•Hands-on experience with email marketing tools (HubSpot, Mailchimp, etc.) LinkedIn led generation.

•Good understanding of the B2B sales funnel.

Success Metrics:

•Number of qualified leads generated.

•Event-driven leads and conversion rates.

•Conversion of leads to meetings.

•Contribution to sales pipeline. Note:

•Performance is not measured on likes or impressions.

•This is an execution-driven, event-led lead generation role.