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Responsibilities Performance Marketing & Growth
- Own the full-funnel digital marketing engine for Adani One: acquisition, activation, retention, and monetization.
- Build and optimize performance marketing across Meta, Google, programmatic, and emerging channels with clear ROAS accountability.
- Drive app installs, MAU growth, transaction volume, and customer lifetime value through data-driven campaigns.
- Implement marketing automation (Braze, CleverTap, MoEngage, or equivalent) for lifecycle and CRM-driven personalization.
Consumer Branding, Content & Amplification
- Develop and execute a modern brand strategy for AAHL and Adani One that resonates with millennial and Gen Z travelers.
- Build a content engine spanning short-form video (Reels, Shorts), creator/influencer partnerships, UGC campaigns, and social-first distribution.
- Create platform-native content — not repurposed TVC assets — across Instagram, YouTube, X, LinkedIn, and emerging platforms.
- Leverage AI tools (generative content, automated creative testing, social listening) as core workflow components, not add-ons.
Events, Activations & Experiential
- Design and execute high-impact on-ground activations at airport properties — lounges, boarding gates, retail zones, arrival halls — tied to commercial outcomes.
- Build phygital experiences (QR-driven, AR-enabled, app-integrated) that connect the physical airport to the digital platform.
- Plan and deliver marquee events, brand pop-ups, and partnership activations that generate earned media and consumer engagement.
Revenue Integration
- Partner with the non-aero revenue team to drive F&B, retail, lounge, advertising, and parking revenue through marketing-led initiatives.
- Build and scale a loyalty and rewards ecosystem within Adani One to increase repeat engagement and transaction value.
- Develop co-marketing and brand partnership frameworks with airlines, F&B brands, retail partners, and financial services.
Group Brand Amplification
- Design a strategic program to use the airport consumer platform (physical and digital) to positively shift Adani Group brand perception among travelers.
- Create storytelling frameworks that connect Adani’s infrastructure impact (airports, green energy, ports) to everyday consumer experiences.
- Build measurement frameworks for brand lift, sentiment tracking, and earned media value.
Qualifications
Who You Are
- A builder-operator, not an inheritor: you have built a brand or growth function from scratch (or near-scratch) at a high-growth company.
- Under 30, with 5–8 years of compressed, high-intensity experience in consumer marketing.
- Personally hands-on with performance marketing, content creation, and brand strategy — not just a manager of agencies.
- Natively fluent in modern attention economics: you know why a 9-second reel outperforms a 60-second TVC, and you think in platform-native formats.
- Comfortable operating in a promoter-led conglomerate culture with fast decision cycles, high visibility, and Chairman-level exposure.
Required Capabilities
- Demonstrated track record of driving measurable commercial outcomes through marketing (app growth, revenue lift, ROAS).
- Hands-on fluency with: Meta/Google ad platforms, app attribution (AppsFlyer, Branch), marketing automation, A/B testing frameworks.
- Experience building creator/influencer-led campaigns with micro and mid-tier creators (not old-school celebrity endorsements).
- Strong POV on AI in marketing workflows uses tools like Claude, Midjourney, Runway, or equivalent in day-to-day work.
- Product analytics fluency (Mixpanel, Amplitude, or equivalent) can translate data into campaign decisions.
- Experience with physical-world activations, events, or experiential marketing (not purely digital).
Nice to Have
- Experience with loyalty/rewards ecosystems
- Exposure to aviation, travel, or hospitality industries
- Community-building experience (Discord, Telegram, WhatsApp groups)
- Background from high-growth Indian startups: CRED, Zepto, boAt, Cult.fit, Sugar, Nykaa, Jupiter, or similar