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VP – Enterprise Sales (India, Asia & MENA)
Location: Mumbai / Pune / Bengaluru preferred. Remote work options are available for exceptional candidates. Relocation support may be considered for the right profile.
Travel: Regular travel across India is required, with trips typically 2-4 times per month, depending on business needs. Occasional travel to Southeast Asia and MENA is expected, averaging 8-10 days per quarter. Travel frequency and duration may vary based on active opportunities and regional priorities.
Reporting to: CEO. The VP – Enterprise Sales will have direct access to the CEO, with structured weekly 1:1 meetings to review key pursuits, set strategic sales priorities, and align on commercial decisions. The VP will also participate in monthly leadership meetings with the CEO to provide sales updates and help shape company-wide strategies. This reporting structure ensures both autonomy in day-to-day decisions and direct leadership engagement for high-impact opportunities.
Function: Enterprise Sales / Revenue
Role Type: Full-time, leadership role
About SimpleWorks
SimpleWorks provides a Regulator-Ready CRM and Agentic AI platform built for the BFSI and healthcare sectors. We focus on India, Southeast Asia, and MENA and work with leading companies such as Prudential Group, Karnataka Bank, and Muthoot FinCorp.
Our low-code platform gives a complete 360-degree view of customers, agents, and branches across key business areas. Main solutions include marketing automation, digital KYC and onboarding, contact center CRM, service management, collections, and field sales mobility.
Our main AI product is R-YaBot, an Agentic AI engine that uses RAG and enterprise-level orchestration. It powers AI co-pilots for sales coaching, customer support, knowledge help, and automated content creation.
SimpleWorks stands out with its focus on BFSI and a compliance-first approach. Unlike SaaS-only providers, we offer Air-Gapped On-Premise and Sovereign Cloud options to meet strict rules like RBI, IRDAI, and MAS. We also support On-Prem LLMs, so companies can use Generative AI securely and affordably in their own environment.
Role Purpose
The VP – Enterprise Sales (India, Asia & MENA) will lead our enterprise sales in India and drive planned growth into Southeast Asia and MENA.
This is a hands-on leadership role for a senior enterprise sales professional who can open doors, shape large opportunities, build executive relationships, improve sales discipline, and close complex deals. We are looking for someone with a hunter-builder mindset who can win business now and build a scalable sales process for the future. Experience in selling into large enterprises, especially in BFSI, NBFCs, insurance, healthcare, and other regulated sectors.
Key Responsibilities
1) Revenue ownership
- Own enterprise sales targets across new logo acquisition and strategic account growth.
- Build and drive a strong, qualified pipeline across India and identify Asia/MENA markets.
- Lead high-value pursuits from first contact to commercial closure.
- Improve revenue predictability, win rates, and pipeline quality.
2) New logo acquisition
- Build executive relationships with banks, NBFCs, insurers, healthcare providers, and other regulated enterprises.
- Personally drive large and strategic opportunities, especially founder-visible deals.
- Create focused account plans for target enterprises and convert them into active pursuits.
3) Expansion into Asia & MENA
- Identify priority markets, sectors, and accounts for regional expansion.
- Develop market-entry motions through direct selling, strategic partnerships, and regional channels.
- Build lighthouse wins and referenceable accounts in selected geographies.
- Adapt sales approach to local buying behavior, compliance expectations, and enterprise decision structures.
4) Deal shaping and closure
- Lead consultative, solution-led selling for complex opportunities.
- Work closely with pre-sales, product, delivery, and finance to shape proposals, commercials, and closure strategy.
- Drive negotiations, stakeholder mapping, competitive positioning, and closure plans.
- Balance strong commercial outcomes with long-term trust and customer credibility.
5) Strategic account growth
- Work with delivery and customer success teams to identify cross-sell and upsell opportunities in existing accounts.
- Build executive relationships that improve account stickiness, renewals, and expansion potential.
- Convert delivery success into referenceability and commercial growth.
6) Sales operating rhythm
- Establish a strong weekly sales rhythm around pipeline review, deal strategy, and forecast discipline.
- Improve CRM hygiene, opportunity qualification, pursuit prioritization, and visibility into stage movement.
- Build dashboards and management reviews around pipeline quality, conversion ratios, deal velocity, closures, and forecast confidence.
7) GTM and market development
- Help refine sector-specific go-to-market plays for BFSI, healthcare, and regulated enterprises.
- Work with marketing on case studies, proof packs, events, digital campaigns, thought leadership, and account-based outreach.
- Strengthen partner and alliance-led demand generation where relevant.
8) Team building
- Coach and develop enterprise sales talent as the team scales.
- Build a culture of disciplined hunting, consultative selling, accurate forecasting, and accountable execution.
- Hire for enterprise-selling capability, not just relationship access.
Key Internal Interfaces
This role will work closely with:
- CEO for top pursuits, executive relationships, and strategic closures
- CTO / Product / AI teams for technical credibility, roadmap alignment, and solution shaping
- Delivery / Customer Success for references, expansion, and confidence in execution
- Finance for pricing guardrails, margin discipline, and commercial review
- People team for hiring, performance management, and capability building
- Marketing / GTM for campaigns, positioning, content, and proof-led selling
Success Metrics / KPIs
The role will be measured on:
- Enterprise revenue closed. New qualified pipeline created.
- New logo wins Strategic account expansion revenue.
- Win rate on qualified pursuits. Proposal-to-win conversion ratio
- Forecast accuracy, Stage movement, and velocity on top pursuits
- Average deal quality and deal size, CXO-level access built in target accounts
- Referenceable customers created a regional pipeline in Asia and the MENA region
- Compensation for this role includes a variable component that is directly linked to these KPIs. Performance against core metrics such as revenue closed, new logos, win rates, and strategic account growth will determine eligibility and the amount of incentive payouts. Overachievement of targets may result in accelerated rewards, while underperformance may affect variable pay. The full incentive structure will be reviewed with shortlisted candidates.
Candidate Profile
Experience
- 12–18+ years of experience in enterprise B2B sales.
- Strong experience selling into India, with exposure to Southeast Asia and/or MENA preferred.
- Proven track record in selling complex enterprise solutions rather than purely transactional products.
- Experience selling one or more of the following:
- CRM / BPM / workflow platforms
- enterprise software or platform solutions
- AI / automation / digital transformation offerings
- consulting-led technology transformation deals
- Strong exposure to BFSI, NBFC, insurance, healthcare, or similarly regulated sectors.
- Comfortable with long sales cycles, InfoSec reviews, RFPs, procurement processes, and multi-stakeholder selling.
Skills and capabilities
- Strong executive presence and credibility with CXOs.
- Ability to combine hunting ability with structured sales leadership.
- Strong commercial judgment and proposal-shaping capability.
- Able to work in a founder-led sales environment.
- Strong collaboration skills with delivery, product, engineering, and finance teams.
- Able to build discipline, not just chase deals.
Personal Attributes
The successful candidate is likely to be:
- outward-facing and energetic
- credible in boardroom and business conversations
- calm under pressure
- commercially sharp
- structured without being bureaucratic
- persistent without being noisy
- comfortable with ambiguity and complex pursuits
- honest in forecast and transparent in deal reporting
What Will Make Someone Successful at SimpleWorks
- Ability to sell trust, compliance confidence, and business outcomes, not just product features
- Ability to work across CRM, workflow, and AI-led transformation conversations
- Strong judgment on where to pursue, where to partner, and where to walk away
- Comfort in highly consultative, enterprise, and regulated-sector selling
- Ability to translate customer pain points into solution-led proposals and closures.
What Will Not Work
- A pure relationship seller with weak closure discipline
- A title-heavy corporate salesperson who cannot hunt
- A transactional SaaS seller with no experience in complex enterprise deals
- Someone who depends entirely on marketing-generated leads
- Someone who avoids weekly accountability, commercial rigor, or cross-functional collaboration
Why Join SimpleWorks
- Opportunity to shape revenue leadership in a company. You will have the chance to shape revenue leadership in a company with deep expertise and unique solutions in BFSI, healthcare, compliance-driven CRM, and enterprise AI.
- Take on high-impact opportunities across India, Southeast Asia, and the MENA region.
- Join a founder-led, execution-focused company with strong products and delivery capabilities.
- Real scope: You will have real opportunities to build a scalable enterprise sales engine for the region.