Founding Content Marketer (Healthcare Voice AI ) Full Time NEW

Job Title: Founding Content Marketer (B2B SaaS – Voice AI / Healthcare)

Location: India (Remote / Bangalore preferred)

About Voicegain Casey

Voicegain Casey is a Generative AI Voice Agent for healthcare call centers, helping health plans and TPAs replace legacy IVRs with fully conversational, AI-powered voice experiences and integrating AI into the entire lifecycle of the customer journey.

The Casey AI Voice Agent automates high-volume and routine customer service calls (claims status, eligibility, benefits) and the Casey AI Co-Pilot augments the human call center agents in real time by monitoring the live agent-caller conversation and providing AI suggestions and summaries. We also provide deep Generative-AI analytics like CSAT, NPS, Sentiment and QA Score across all voice interactions —driving lower costs, faster resolution, and better member experience.

We are an AI-first, product-led company with strong US market focus, and we’re now building our foundational marketing team starting in India.

About the Role

We’re hiring a Founding Content Marketer in India to build and scale our content engine from zero.

This is not a typical “content writer” role. You will:

• Own messaging, positioning, and content strategy
• Work directly with founders and US-based GTM team
• Build content that drives pipeline in the US healthcare market

You’ll operate with high autonomy and be expected to think like a mini-CMO for content.

What You’ll Do

1. Own messaging for a US B2B audience

• Translate a technically complex product into clear, compelling narratives
• Write for:
• US healthcare buyers (health plans, TPAs)
• Contact center and operations leaders
• Build messaging around:
• Replacing old legacy IVR with conversational AI voice agents
• Augmenting human call center agents with real-time AI assistance
• Improving member experience by instrumenting AI into the customer journey
• ROI (cost reduction, CSAT, automation rates)

2. Create high-quality, high-impact content

• Write and ship:
• Blogs (SEO + thought leadership)
• Case studies (data-driven, ROI-focused)
• Landing pages and website copy
• Email campaigns
• Sales enablement assets
• Turn product features into real-world use cases

3. Own distribution (critical)

• Build Voicegain’s presence on:
• LinkedIn (especially founder-led content)
• SEO (US-focused keywords)
• Repurpose content into multiple formats
• Ensure content reaches the right buyers—not just gets published

4. Work closely with US sales & founders

• Join calls or syncs to understand:
• Customer pain points
• Objections and deal blockers
• Create content that directly supports sales conversations

5. Build systems and scale

• Set up content workflows and processes
• Leverage:
• AI tools (for speed, not fluff)
• Freelancers where needed
• Lay the foundation for a future marketing team

What We’re Looking For

• 4–7 years of experience in B2B SaaS content marketing
• Experience writing for US or global audiences
• Strong understanding of business writing and storytelling
• Ability to simplify technical concepts (AI, SaaS, APIs, workflows)
• Comfortable working independently and asynchronously with US teams

Important for This Role (India Context)

• Excellent written English with a natural, global tone (not overly formal or “textbook”)
• Ability to write content that feels native to US buyers
• Comfortable with time zone overlap (some evening calls)
• High ownership mindset—you won’t have layers of review or direction

Bonus Points

• Experience in healthcare, CX, or contact center domain
• Experience with AI/ML or voice-focused products
• Prior experience as an early marketing hire or in a startup
• Strong LinkedIn content instincts

What Success Looks Like

• Clear, differentiated messaging for Voicegain Casey
• Consistent pipeline contribution from content
• Sales team actively using your content in deals
• A scalable content engine built from scratch

Why Join (India Candidates)

• Work directly with US founders and global customers
• Build a 0→1 marketing function (rare opportunity)
• Own strategy + execution (not just writing tasks)
• Exposure to cutting-edge Generative AI + voice technology
• Fast growth, high impact, and strong ownership

Compensation & Growth

• Competitive salary (India market, startup stage)
• Opportunity to grow into Head of Content / Marketing Lead
• High visibility and career acceleration