Social Media & SEO Manager Full Time NEW

Key Responsibilities

• Oversee and grow social media channels: Create engaging content calendars, post schedules, and community management for LinkedIn (B2B networking), Instagram (visual travel stories), Facebook (client engagement), and emerging platforms to boost brand visibility and inquiries.
• Lead SEO initiatives: Conduct keyword research, on-page/off-page optimization, and technical audits for websites focused on study abroad and travel services; track rankings and implement strategies to improve organic traffic using tools like Google Analytics, SEMrush, or Ahrefs.
• Build and manage a content team: Recruit, train, and lead 2-4 junior creators/writers (SEO content specialists) to scale output; foster collaboration via Google Workspace and align with HRMS for performance tracking.
• Analyze performance: Monitor KPIs (engagement rates, conversion funnels, ROI), generate monthly reports, and iterate strategies to reduce client acquisition costs in competitive travel sector.

Qualifications & Experience

• 6+ years in social media management and SEO, ideally in travel/tourism, education consultancy, or B2B services; proven track record building pages from scratch.
• Expertise in platforms (LinkedIn Ads, Instagram, Facebook Insights) and SEO tools; hands-on with content creation (Canva, CapCut) and analytics.
• Team-building experience: Successfully hired/trained small digital teams in fast-paced settings.
• Willingness to build from ground zero, work UK shifts (evenings IST), and travel occasionally for shoots/events.

Preferred Skills

• Strong in Indian digital marketing trends, multilingual content (English, Hindi, Malayalam for Kerala base).
• Bachelor’s in Marketing/Digital Media; certifications in Google Analytics/SEO a plus.