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Responsibilities:
● Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.
● Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs.
● Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance.
● Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives.
● Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
● Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey. ● Coordinate with the content and design team to create compelling ad assets. ● Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
● Foster collaborations with Google Partners to drive business growth and expansion. ● Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.
● Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate. Requirements and Skills:
● A minimum of 3-5 years of experience in digital marketing is required.
● Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns.
● Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
● Experience in conducting A/B and multivariate experiments to enhance campaign performance.
● Strong analytical skills and a data-driven approach to decision-making. ● Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager.
● Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred. ● Proficiency in using MS Office Suite, particularly Excel and PowerPoint. ● Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
● Experience in optimizing landing pages and user funnels to drive higher conversion rates
