About The Role
The Marketing Operations Specialist will support the Marketing and Corporate Communications (MCC) department by assisting with day‑to‑day marketing operations, data updates, reporting, and campaign coordination. This role focuses on execution support, data accuracy, and process adherence to help ensure smooth marketing delivery across channels.
Working closely with Marketing Operations Analysts, campaign managers, and cross‑functional teams, the Specialist will help maintain marketing data, update reports, support website hygiene, and assist with campaign tracking activities. This role provides hands‑on exposure to marketing systems, reporting tools, CRM platforms, and digital marketing operations while building a strong foundation in data‑driven marketing execution.
Key Role Deliverables
▪ Assist in preparing and updating structured marketing performance reports across digital, email, paid media, and website channels
▪ Provide visibility into campaign progress, performance trends, and operational status to leadership
▪ Support campaign planning and readiness through coordination, documentation, and tracking
▪ Ensure website and digital assets remain aligned to campaign priorities and timelines
▪ Uphold standards for data accuracy, reporting consistency, and operational documentation across MCC
Operational Responsibilities
Marketing Reporting and Performance Tracking
Report Automation and Process Optimization
Website Hygiene and Coordination
Campaign Execution and Tracking Support
Marketing Data and CRM Management
Prerequisites
▪ Strong analytical mindset with proven experience working with structured marketing data, performance reports, and
dashboards
▪ Proficient in MS Excel and/or Google Sheets, including advanced formulas, filters, pivot tables, and basic data modeling for
reporting purposes
▪ Solid understanding of digital marketing channels (email, paid media, website, social) and associated campaign performance
metrics
▪ Demonstrated ability to maintain high standards of data accuracy, consistency, and process discipline across marketing
operations
▪ Strong communication and coordination skills to work effectively with cross‑functional teams, vendors, and stakeholders
▪ Ability to manage multiple workstreams, prioritize deliverables, and meet timelines in a fast‑paced, structured environment
▪ Experience supporting marketing campaigns, reporting cycles, and operational workflows end‑to‑end
Good To Have
− Experience with CRM platforms (Salesforce, HubSpot), including data hygiene and reporting
− Working knowledge of Google Analytics or similar analytics tools
− Exposure to marketing automation platforms
− Understanding of SEO fundamentals and website content best practices
Experience
3-5 years of relevant work experience.
Education
Bachelor’s degree in Marketing, Business, Commerce, Analytics, or a related discipline from a recognized institution.
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