Organizational Overview
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony’s brand presence in a dynamic market.
Role Summary/Purpose
The AVP, Channel Marketing India is responsible for ensuring flawless, on-time delivery of Synchrony email marketing campaigns and is an expert in best practices and deployment capabilities. Candidates will drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns with a focus on email, as well as learning and executing new channels. This role also involves exploring and evaluating AI features and tools to improve campaign processes, enhance targeting and personalization, and drive operational efficiencies. Additionally, it influences and supports channel execution process standards (e.g., timelines, template design, data collection, and refinement) across Synchrony Marketing processes.
Key Responsibilities
Required Skills/Knowledge
Desired Skills/Knowledge
Eligibility Criteria
Work Timings: 2pm-11pm IST
For Internal Applicants
Grade/Level: 10
Job Family Group
Marketing
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