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Key Responsibilities
Creative & Design Leadership
- Lead the end-to-end design strategy and seasonal collection development for the brand.
- Define overall design language, mood boards, color palettes, silhouettes, prints, fabrics, and trims.
- Drive innovative and trend-forward concepts while ensuring commercial viability.
- Ensure collections align with brand positioning, customer preferences, and market trends.
Trend & Market Research
- Conduct global and domestic trend forecasting, competitor analysis, and consumer research.
- Identify emerging fashion, fabric, color, and silhouette trends.
- Translate market insights into commercially successful collections.
Product Development
- Collaborate closely with merchandising, sourcing, and production teams for timely product development.
- Oversee sampling, fittings, fabric selection, and design approvals.
- Ensure product quality, fit consistency, and aesthetic standards across categories.
Team Management
- Lead, mentor, and inspire the design team.
- Allocate projects and monitor timelines to ensure smooth execution.
- Foster a culture of creativity, collaboration, and innovation.
Business & Commercial Alignment
- Work closely with sales and buying teams to analyze product performance and customer feedback.
- Balance creativity with cost targets, margins, and business objectives.
- Participate in range planning and assortment strategies.
Vendor & Cross-functional Coordination
- Coordinate with vendors, mills, and external partners for design development and innovation.
- Ensure seamless communication across departments including marketing, merchandising, production, and retail.
