Log In
Sign Up
Role: Product Marketing Associate
Website: www.trademo.com
Location: Gurgaon, On-site
Role Overview: As a Product Marketing Associate, you will own the end-to-end marketing strategy and execution for assigned product lines at Trademo. You will act as the bridge between Product, Sales, and Marketing. You will be driving product positioning, enabling revenue teams, and building strong top-of-funnel awareness. This role is critical in shaping how our products are understood, adopted, and scaled in the market.
Key Responsibilities:
● Own end-to-end product marketing for assigned product lines, from positioning to adoption and growth.
● Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
● Develop clear, differentiated product positioning and messaging that resonates with target personas.
● Build and maintain high-impact sales enablement collateral including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
● Drive top-of-funnel (TOFU) organic awareness through content, campaigns, and distribution strategies.
● Partner with content and digital teams to create high-quality assets such as blogs, whitepapers, landing pages, and thought leadership pieces.
● Support product launches with structured GTM plans, internal enablement, and external campaigns.
● Translate complex product capabilities into simple, compelling narratives for both technical and non-technical audiences.
Desired Profile:
● 6 months – 1 year of prior experience in SaaS environments, preferably in product marketing, content, or related roles.
● Strong understanding of B2B buyer journeys and go-to-market strategies.
● Demonstrated ability to take ownership and drive initiatives end-to-end with minimal supervision ● Excellent communication, storytelling, and stakeholder management skills.
● Ability to simplify complex concepts into clear, impactful messaging.
● Strong collaboration skills with cross-functional teams including Product, Sales, and Marketing.
● Thrives in a fast-moving, high-growth startup environment.
