Customer & Market Analytics (US Market) Full Time NEW

Must Have Skills: –

Customer and market analytics, end-to-end funnel analysis, US buyer and market intelligence, predictive and decision-support insights, dashboarding and visualization (Power BI/Tableau/advanced Excel), CRM and marketing analytics, competitive benchmarking, business storytelling for leadership, revenue- and brand-linked metrics, and the ability to challenge assumptions with data-backed insights.

About the Role: –

The Customer & Market Analytics Lead will own customer intelligence, funnel analytics, and market insights for Sobha Realty USA, with a focus on supporting market entry and growth in Texas. This role will enable leadership to make data-backed decisions across sales, marketing, and brand strategy by translating complex datasets into sharp, actionable insights. The role is positioned as a decision-support function rather than an operational reporting role, with a strong emphasis on predictive insights, revenue impact, and brand performance.

Key Responsibilities: –

Customer & Funnel Analytics • Design, set up, and manage customer analytics frameworks covering. Leads, prospects, buyers, and investor segments

• Track and analyze end-to-end customer journeys across. Digital platforms. Social media o CRM systems. Offline and on-ground touchpoints.

Insights & Dashboards for Leadership

• Develop and maintain leadership-level dashboards tracking: o Lead quality and source attribution. Conversion rates across funnel stages. Campaign ROI and marketing effectiveness. Market response and demand signals

• Ensure dashboards focus on insights and decision-making, not operational metrics.

Market & Buyer Intelligence

• Generate insights on US buyer behavior, demographics, preferences, and purchase drivers.

• Analyze Texas real estate market trends, customer expectations, and competitive positioning.

• Benchmark Sobha Realty USA performance against:

Key Texas-based competitors o Global luxury real estate developers operating in comparable segments Cross-Functional Collaboration

• Partner closely with Sales, Marketing, Social Media, and Corporate Communications teams to align data insights with content strategy, messaging, and positioning

. • Support leadership with clear, concise insight presentations tailored for executive and board-level discussions. Strategic & Predictive Analytics

• Move beyond retrospective reporting to develop predictive insights that support growth planning, portfolio strategy, and brand strength.

• Challenge assumptions and narratives using data-driven evidence and scenario analysis.

What You Should Bring

• 7–10 years of experience in customer analytics, CRM analytics, marketing intelligence, or business analytics roles.

• Strong preference for experience in real estate (residential, mixed-use, or luxury developments).

• Exposure to US market data or international customer segments.

• Hands-on expertise with analytics and dashboarding tools such as Power BI, Tableau, or advanced Excel.

• Strong business storytelling capability—translating data into strategic recommendations.