Specialist / Sr. Specialist – Marketing (Mumbai / Gurgaon) Full Time

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You’ll Do

We are seeking an experienced and creative Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in marketing communications, media engagement, event outreach, and

360-degree campaign management. This role requires a blend of strategic thinking, creativity, and operational excellence.

The candidate will be instrumental in driving ROI-focused campaigns, fostering partnerships with stakeholders,

media, and industry associations, and enhancing thought leadership in B2B marketing. A key focus will also be on

driving digital-led campaigns to amplify reach and engagement. Exposure to technology and AI-driven initiatives will

be an added advantage.

What You’ll Do

• Marketing Communications: Develop and execute compelling marketing communication strategies.
• Craft clear, concise, and engaging content tailored to targeted audiences, including a decent emphasis on technology, AI, and digital transformation themes.
• Media, Event and Industry Engagement: Build and maintain relationships with media outlets and industry associations. Identify the right journalists and associations to be connected with (including tech and AI ecosystem).
• Identify and convert event opportunities into successful marketing initiatives. Collaborate with internal and external teams to maximize event impact.
• 360-Degree Marketing Campaigns: Ideation and execution of innovative marketing campaigns for specific practice areas. Utilize creative storytelling and visuals to enhance brand messaging.
• Plan and execute integrated campaigns across multiple channels, including digital, print, and events.
• Driving Digital-Led Campaigns: Lead the planning and execution of digital-first campaigns across owned and earned channels, and digital content platforms.
• Leverage technology and analytics to optimize campaign performance and enhance customer engagement.
• ROI and Metrics: Define objectives and success metrics for marketing initiatives. Analyse campaign outcomes and report on ROI to stakeholders.

What You’ll Bring

• Bachelor’s degree in marketing, Communications, Journalism, or a related field from a Tier-1 college.
• 5-8 years of experience in marketing, with a focus on communication and campaigns; ideally as a tech
• marketer or with exposure to AI/digital-led businesses or initiatives.
• Proficiency in MS Office (PowerPoint and Excel) and familiarity with tools like OneDrive, SharePoint,
• Tableau, PowerBI. Knowledge of photo and video editing software is a plus.
• Strong organizational skills and the ability to meet deadlines.
• Proven experience in marketing communication, media engagement, and event execution.
• Ability to develop innovative and engaging marketing strategies and content, with an understanding of tech and AI-driven narratives.
• Strong understanding of B2B marketing strategies and lead generation techniques.
• Experience in leveraging data analytics to inform marketing strategies and measure performance.
• ROI-focused with a strong grasp of metrics and performance tracking.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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