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Key Result Areas/Accountabilities Key Result Areas/Accountabilities Supporting Actions MIS & Reporting
- Prepare and present financial reports related to sales performance, revenue trends, and other key metrics to senior management.
- Lead the preparation and validation of daily, weekly, and monthly MIS reports for management.
- Analyze Net sales realization data & business marketing fixed cost and provide insights to support strategic decision-making and business planning.
- Prepare various study with planned and actual comparatives and provide financial insights
- Ensure to provide accurate data for BRC/CFO and periodically reports
- Provide insight-driven analysis to support strategic and tactical decision-making.
Budget and variance study
- Lead to the budgeting process across departments. Coordinate with department heads to collect, validate, and consolidate budget data.
- Ensure budgets align with business strategy, forecasts, and management target
- Track actual performance against approved budgets on a monthly/quarterly basis.
- Monitor cost centers, revenue lines, and key expense heads for deviations.
- Implement budgetary controls to prevent cost overruns and inefficiencies.
- Support management in revised forecasts and rolling budgets.
- Perform detailed variance analysis (Budget vs Actual vs Forecast).
- Identify and explain price, volume, mix, efficiency, and fixed-cost variances.
- Distinguish between controllable and uncontrollable variances.
- Prepare actionable insights and recommend corrective / preventive measures.
Sales and Marketing accounting
- To accurately accounting, control, analyze, and report sales-related expenses, ensuring compliance with company policy, statutory requirements, and providing meaningful insights to improve cost efficiency and sales profitability.
- o Sales and Marketing promotional expenses –
- Ensure expenses are booked accurately, timely, and cost-center-wise.
- Verify supporting documents, approvals, and adherence to company policies.
- Review accounting entries for provisions, accruals, and reversals.
- Product-wise / region-wise / channel-wise expense reporting
- Co-ordinate with Internal and external auditor for system and statutory audit. Drive the changes in business processes as per audit committee discussion
- Maintain proper documentation for internal and statutory audits. Handle auditor queries related to sales expenses and schemes.
- Ensure correct GST treatment and input credit eligibility on expense invoices.
- Stakeholder satisfaction and coordination effectiveness
- Help in book closing to balance sheet team
- o Identify the cost saving areas
- o Identify business risk areas, study business processes, suggest improvement and ensure adequate internal control in the financial transaction accounted under marketing division.
Digitalization of process and accounting
- Work with IT /SAP team on process enhancement, UAT reports
- Identify the area of improvement in system and SOPs
- WBS based expense control through system
Team management and stakeholders co-ordination
- Acts as key liaison between sales, commercial, marketing and IT
- Assign responsibilities to team and track performance.
- Maintain high standard of accuracy, timeline and professionalism
- Manage the team of 4-5 people and ensure people development.
