Head of Brand and Content Full Time NEW

Role Overview

We are looking for a strategic and creative Brand & Content Head to lead how the brand is built and communicated across all touchpoints. This role will be responsible for defining the brand narrative, translating collections into clear and compelling stories, and ensuring consistency across digital, retail, and campaigns.

You will drive the end-to-end content and brand strategy, from concept to execution, covering launches, campaigns, and always-on content. The role requires a strong ability to balance aesthetics with business goals, ensuring that all creative output not only builds a distinctive brand identity but also drives engagement, growth, and relevance.

You play a vital role in expansion of brand led business globally.

Key Responsibilities:

Brand Strategy & Positioning

• Own and evolve the brand strategy, positioning, and voice
• Develop brand guidelines, messaging frameworks, and narratives
• Align internal stakeholders on consistent brand communication
• Build a distinctive, high-recall brand identity in the market

Content Strategy & Execution

• Own end-to-end content ecosystem across platforms
• Plan and execute monthly and campaign-led content calendars
• Lead content creation across formats (video, editorial, social, campaigns)
• Deliver high-performing, consistent, and engaging content output

Creative Direction

• Own the overall creative vision and aesthetic of the brand
• Direct shoots, campaigns, and visual storytelling
• Review and approve all creative assets across channels
• Establish a distinctive and premium visual identity

Digital & Social Leadership

• Own growth and engagement across all digital platforms
• Drive platform strategy and real-time trend integration
• Manage social storytelling and community engagement
• Achieve strong engagement, audience growth, and brand affinity

Team Leadership

• Own performance and output quality of the content and creative team
• Hire, mentor, and develop internal talent
• Manage agencies, freelancers, and cross-functional collaboration
• Build a high-performing, agile, and inspired team

Performance & Analytics

• Own measurement of brand and content impact
• Track, analyse, and derive insights from key performance metrics
• Optimize campaigns and content strategy based on data
• Drive improved ROI and measurable brand growth

Key Requirements:

Luxury Fashion DNA

• Must come from a luxury / designer fashion background with a strong understanding of brand building and sustenance.
• Deep appreciation of craftsmanship, storytelling, and cultural relevance in fashion

Concept-First Thinking

• Own and develop key seed concepts across all touchpoints (digital + retail experiences)
• Lead launch stories, launch strategies, and content distribution frameworks
• Translate abstract ideas into cohesive, high-impact brand narratives

Creative + Business Balance

• Ability to balance aesthetics with business outcomes
• Understand desirability vs conversion and bridge both seamlessly

Campaign & Shoot Leadership

• Conceptualize and lead:
• Campaign shoots & lookbook shoots
• Dynamic / digital-first shoots
• Performance ads, emailers, and Bite Speed journeys
• Ensure strong, unified storytelling across all outputs

Strong Content Intelligence

• Strong command over written content, tone, and brand voice
• Ability to clearly differentiate and direct:
• Collection notes
• PR notes
• Ad copy
• Platform-specific social media copy

Mood boarding & Visual Direction

• Strong mood boarding skills to translate brand vision into execution
• Ability to guide internal teams and external partners with clarity
• Maintain a distinct and consistent brand POV and aesthetic language

Digital & Data Fluency (in collaboration with Marketing)

• Deep understanding of digital platforms and content ecosystems
• Strong eye for data, insights, and performance metrics
• Ability to pivot strategies and build brand-specific content frameworks
• Contribute to building strong, ownable brand assets and voice

Creative Network & Collaboration

• Identify, onboard, and collaborate with photographers, videographers, stylists, animators, and agencies
• Build a strong ecosystem of creative talent
• Work closely with PR to drive UGC and community engagement

Culture & Community Builder

• Build strong external relationships within the fashion and creative ecosystem
• Act as a cultural custodian of the brand (internally and externally)
• Play a key role in shaping the brand’s voice, community, and cultural relevance

Qualifications

• 10+ years’ experience in Brand Communications with at least 3 years in a leadership role.
• Bachelor’s degree in Brand and communication design or Marketing from a reputed institute.
• Proven track record of developing and implementing successful Brand and marketing strategies.

Success Metrics

• Brand awareness and recall
• Engagement and audience growth
• Content performance (reach, saves, shares)
• Campaign effectiveness
• Contribution to business growth

Why Join Us

• Opportunity to build a culturally relevant, design-led brand
• High ownership with creative and strategic influence
• Work at the intersection of fashion, storytelling, and community building
• Be a key voice in shaping what the brand stands for